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Location Media Xchange Launches Revenue Management Suite for OOH Media Owners
Member News: Moving Walls Group
Location Media Xchange (LMX), the supply-side technology arm of the Moving Walls Group has launched
Measurement of Emerging Channels in Programmatic
Authors: Tashmeet Kaur Magnite, Weng Wai Koh Bytedance, Valerie Jaquet InMobi, Rohan Paul Essence
Guidelines for measurement of audio, video/OTT
The Regional OTT Landscape : Advertising and subscription-based video on demand
Authors: Surabhi Arbhanad Dailymotion, Nathalie Pellegrini Mindshare, Mete Bargmann Magnite, Anson Tan VIU/PCCW Media Ltd
Lumascape with a single-view for
OTT, Streaming and CTV guidebook
Authors: Anil Tirunagari Google Asia Pacific Pte Ltd, Roopa Dhawan Google Asia Pacific Pte Ltd, Shilpa Kolte Xandr, Gregory Fournier Unruly Group,
Data-driven Attribution In Your Area: Strategies for your Industry | PART 4 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
Moving Walls Partners GroupM to Deliver Accountable Outdoor Advertising
Member News: Moving Walls Group and GroupM
Moving Walls Partners GroupM to provide a single view of all OOH media possibilities
Data-driven Attribution In Your Area: Strategies for your Industry | PART 3 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
First-Party Data Strategies for Publishers
Publishers have a shifting landscape to contend with and are tasked with setting investment priorities, testing strategies and making the right partnerships in order
Data-driven Attribution In Your Area: Strategies for your Industry | PART 2 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
An Explainer: What Is Identity and Why Does it Matter?
What are the changes that Apple’s App tracking Transparency framework and Google’s planned deprecation of third party cookies bring to the world of Identity?
Data-driven Attribution In Your Area: Strategies for your Industry | PART 1 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
Targeting & Measurement in a Cookieless World
A comprehensive overview comparing traditional options used in digital advertising today with impacts and alternative identifiers and digital dimensions that will characterise