news & Insights.
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Explore this intelligence hub for original research, insights from our Board and Councils, latest news and the WARC x IAB SEA+India Inside Series.
Local Research: Attitudes in Philippines to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in the Philippines to saving, spending, shopping
Local Research: Attitudes in Malaysia to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Malaysia to saving, spending, shopping and
Local research: Attitudes in Singapore to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Singapore to saving, spending, shopping and
Local Research: Attitudes in Hong Kong to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Hong Kong to saving, spending, shopping
Location Media Xchange Launches Revenue Management Suite for OOH Media Owners
Member News: Moving Walls Group
Location Media Xchange (LMX), the supply-side technology arm of the Moving Walls Group has launched
Measurement of Emerging Channels in Programmatic
Authors: Tashmeet Kaur Magnite, Weng Wai Koh Bytedance, Valerie Jaquet InMobi, Rohan Paul Essence
Guidelines for measurement of audio, video/OTT
The Regional OTT Landscape : Advertising and subscription-based video on demand
Authors: Surabhi Arbhanad Dailymotion, Nathalie Pellegrini Mindshare, Mete Bargmann Magnite, Anson Tan VIU/PCCW Media Ltd
Lumascape with a single-view for
OTT, Streaming and CTV guidebook
Authors: Anil Tirunagari Google Asia Pacific Pte Ltd, Roopa Dhawan Google Asia Pacific Pte Ltd, Shilpa Kolte Xandr, Gregory Fournier Unruly Group,
Data-driven Attribution In Your Area: Strategies for your Industry | PART 4 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
Moving Walls Partners GroupM to Deliver Accountable Outdoor Advertising
Member News: Moving Walls Group and GroupM
Moving Walls Partners GroupM to provide a single view of all OOH media possibilities
Data-driven Attribution In Your Area: Strategies for your Industry | PART 3 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
First-Party Data Strategies for Publishers
Publishers have a shifting landscape to contend with and are tasked with setting investment priorities, testing strategies and making the right partnerships in order