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IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
Explore this intelligence hub for original research, insights from our Board and Councils, and latest news.
Meet our Members: Sapna Nemani, Publicis Groupe
There’s strong alignment in values, especially around responsible growth in such a fast-moving digital landscape. I deeply believe that the decisions we make now, even small ones, will shape the future of our industry. The IAB provides a platform to drive this change meaningfully.
Meet our Members: Karl Duffill, Google
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Karl Duffill, Director, Go-To-Market – Southeast Asia / South Asia Frontier at Google.
The New Wave of Agency: How Technology, Outcomes, and Scalability Are Redefining the Agency Landscape in Asia Pacific
The Asia Pacific region is rapidly establishing itself as a global leader in shaping new technology trends. As client needs evolve and AI transforms the advertising and marketing landscape, a dynamic new generation of agencies is emerging across the region.
Reading Tomorrow’s Results Today: How AI Predicts Campaign Success
Marketing teams across Southeast Asia and India now know campaign outcomes before launch. AI processes real-time behavioural signals to identify which users will convert, when they’ll engage, and what message will resonate. Teams predict success during activation rather than waiting for post-campaign analysis, with humans providing strategic direction while AI multiplies their capabilities.
Meet our Members: Jeremy Lo, AlikeAudience
SEA and India offer unique opportunities for innovation, positive competition, and community building. The friendliness and drive to do good things together create an inspiring environment to work, grow, and make an impact.
No Shelf Space Needed: How Non-Endemic Brands Reach Every Retail Consumer
Non-endemic brands are rapidly adopting retail media across Southeast Asia and India, drawn by the precision of first-party shopper data. Sectors from finance to government are proving that retail networks can deliver measurable outcomes and this signals retail media’s evolution into a strategy where every advertiser can achieve growth.
Finding Audiences You Didn’t Expect: AI in Audience, Inventory, and Identity Planning
AI processes and connects behavioural signals to find valuable audiences, evaluates thousands of inventory sources for performance patterns and identifies which signal combinations predict campaign outcomes from awareness through consideration to purchase. The result is new growth segments and better campaign performance across seven complex markets.
Breaking Silos to Build Consumer-First Retail Media in Southeast Asia and India
Retail media fragmentation costs brands measurable growth opportunities in Southeast Asia and India. Three proven strategies – aligning trade and media teams, extending digital capabilities into traditional trade, and understanding diverse partner systems – can break down silos and create connected campaigns delivering both commercial and brand outcomes.
Meet our Members: Anni Tankhiwale, Meta
What I love most about being part of the IAB SEA+India member network is the sheer calibre of talent and the shared passion for shaping the industry. Despite everyone’s demanding schedules, the energy in the room is always focused and forward-looking.
Southeast Asia & India’s AI Media Buying & Optimisation Breakthrough
Southeast Asia and India are abandoning manual media buying processes which can consume hours daily for AI systems delivering measurable efficiency gains and cost reductions. The result: more relevant advertising experiences for consumers and better business outcomes for brands.
Meet our Members: Rohiet Ghildyaal, Eyeota a Dun & Bradstreet Company
Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. Brands and agencies leverage Eyeota to enrich insights, enhance personalization, and transform omnichannel targeting.
Meet our Members: Fauzan Ruslan, ADBRO
ADBRO is Asia’s No.1 high‑impact marketing channel across SEA, Taiwan/HK, India, and MENA. Through direct integrations with premium publishers and all top SSPs, we reach 350M+ exclusive monthly users—scaling to 1.2B+ cross‑screen.