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AI in AdTech: A Two-Part Series on Strategic Transformation and Tactical Innovation in Southeast Asia and India – PART 2

In Part 2 of our series on AI in Advertising discover how AI is enhancing personalisation, targeting, and customer interaction. From chatbots to video

22/11/2023

AI in AdTech: A Two-Part Series on Strategic Transformation and Tactical Innovation in Southeast Asia and India – PART 1

AI is revolutionising Advertising in Southeast Asia and India. Explore Part 1 of our exciting two-part series on AI in Advertising, packed full of

22/11/2023

DecenterAds Transforms Digital Advertising with Bid Price Multipliers

DecenterAds enhances digital advertising in APAC with Bid Price Multipliers, offering dynamic bid adjustments for campaigns. This innovation boosts flexibility and performance, marking a

16/11/2023

Using Measurement to Improve Sustainability In Advertising

Digital technology produces 4% of the world’s carbon footprint and is growing at 9% per year, while the internet emits 1.6bn tons of greenhouse

12/11/2023

Performance Marketing In A Post-deterministic World

Author: Jayakrishnan Chandrasekaran, InMobi | IAB SEA+India Data, Measurement & Impact Regional Council

We have collectively lost access to around 70% of Identifier for

08/11/2023

Driving Sustainability in Media in Asia

There’s a growing spotlight on the environmental footprint of digital media, and increasing numbers of consumers now consider a brand’s clean energy and climate

01/11/2023

Chasing Unicorns: Are Data Clean Rooms Elusive To Most Marketers?

Data Clean Rooms (DCRs) unleash the mystical trio of data management: protection, privacy and preparation. Yet for many they remain elusive unicorns. Alyce Erikson

17/10/2023