news & content.
IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
Explore this intelligence hub for original research, insights from our Board and Councils, and latest news.
Meet our Members: Deepika Nikhilender, WPP Media
I love the diversity of the region – its rich cultural, economic, and digital landscape contrasts create huge opportunities for innovation & creativity. It is not a homogenous market, which forces us to think beyond one-size-fits-all solutions and build approaches that are hyper-local, agile, and locally relevant.
Letter from the CEO: H1 2025 Results, Reach & What’s Next
As we reach the halfway mark of 2025, there’s a Chinese proverb that feels especially fitting at this moment: 智慧如山，越攀越广 “Wisdom is like a mountain: the more you climb, the more you see.”
Meet our Members: Gibson Camson, Carousell Media Group
At Carousell Media Group, we’re most proud of our Carousell Shopping Ads. This hero product helps brands drive traffic by targeting new users who are actively searching for or browsing products related to their brand or even competitors.
Inside social commerce: How to build brands and feed the AI machine
WARC’s Rica Facundo explores the “democratising” effect of creators and AI in Asia’s social commerce ecosystem and the role of brand building in feeding the machine.
Simrat Sawhney Joins MOBKOI as President of APAC — A Strategic Force Behind the Brand’s Global Acceleration
MOBKOI, the premium mobile advertising platform within The Brandtech Group, has appointed Simrat Sawhney as President of APAC. Reporting into the Chief Revenue Officer, Paolo Mulè, Sawhney will focus on expanding the company’s footprint across Asia Pacific, spanning Japan, Korea, Greater China, Southeast Asia, India, Australia and New Zealand.
Meet our Members: Kenneth Koh, Yahoo DSP
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Kenneth Koh, Head of Commercial Sales, Southeast Asia, Yahoo DSP. What unique characteristics define digital marketing in Southeast Asia, and what current opportunities do these present? Southeast Asia’s (SEA) digital marketing landscape is defined by: a vast, mobile-first digital native population who live and breathe across multiple devices and screens. For marketers,
FreeWheel and Innity Announce Strategic Partnership to Expand Premium CTV and Online Video Advertising Across Southeast Asia and Hong Kong
The partnership combines FreeWheel’s global ad tech with Innity’s local market expertise, enabling brands to access curated CTV and premium video audiences with greater efficiency and scale. FreeWheel, a Comcast Company and global technology platform for the premium video advertising industry, has today announced a strategic partnership with leading media company Innity to streamline media buying and boost audience addressability across CTV and premium digital video inventories. Innity’s clients – agencies and advertisers – will
Meet the voices setting IAB SEA+India’s vision: Introducing the 2025 Strategic Advisory Board
A Strategic Advisory Board Designed to Set Vision and Strengthen Regional Direction With over USD $35 billion in digital ad spend projected across Southeast Asia and India this year, the region is growing rapidly, but not always in alignment. To meet this challenge, IAB SEA+India has formalised a new dual board leadership structure that connects long-term vision with immediate regional advocacy. Earlier this month, we introduced the 2025 Industry Leadership Board of senior Council Co-Leads
Introducing the 2025 IAB SEA+India Industry Leadership Board and Council Focus Areas
An Industry Leadership Board Creating What the Region Can Trust Southeast Asia and India will see over USD $35 billion in digital ad spend in 2025, but across markets, the industry still faces fragmented standards, inconsistent practices, and a lack of credible, independent resources designed for this region. This is where the IAB SEA+India Industry Leadership Board steps in. This is the core leadership group trusted to guide the creation of the resources our region
Meet our Members: Mehul Mandalia, Moving Walls
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Mehul Mandalia, Co-founder and Head of Platform Solutions at Moving Walls. tell us about your company Moving Walls is a global media technology group with a strong presence across India and Southeast Asia (SEA). Being Singapore-headquartered, we are proud of our recent expansion to now having a footprint in North America, Europe,
Ogury Launches Ogury One, A New Advertising Platform To Address Signal Loss
Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified Advertising technology. Background: The Challenge of Signal Loss As digital advertising faces increasing challenges with diminishing addressability across the open internet, Ogury’s mission has always been to deliver scalable, privacy-safe advertising solutions. To overcome signal loss, the company
How OTT is transforming advertising in Singapore: Insights from viewers and advertisers
New Nexxen research reveals how Singapore viewers respond to OTT ads—and what marketers must know.