meet our members
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Deepika Nikhilender, Chief Solutions Officer, WPP Media.
tell us about wpp media, what is your mission?
Our mission at WPP Media is simple: To transform complexity into clarity, and data into decisive action. We’re not just uniting strategy, media, data, and technology; we’re forging them into a singular, AI-powered force. Our goal is to deliver unparalleled business outcomes for our clients, at a scale and speed previously unimaginable. We’re building the future of media, one intelligent decision at a time.
what hero product are you most proud of at wpp media?
Without a doubt, our hero product is Open Media Studio, our orchestrator of modern media. Developed by Choreograph and seamlessly integrated into the wider WPP Open ecosystem, Open Media Studio isn’t just a platform; it’s a bespoke engine, custom-built for each client. It’s our end-to-end, AI-powered powerhouse that takes media planning from a challenge to a competitive advantage, ensuring every dollar works harder and smarter. It’s where innovation meets impact.
what do you love most about working across southeast asia and india?
I love the diversity of the region – its rich cultural, economic, and digital landscape contrasts create huge opportunities for innovation & creativity. It is not a homogenous market, which forces us to think beyond one-size-fits-all solutions and build approaches that are hyper-local, agile, and locally relevant.
what’s your favourite thing about being part of the IAB SEA+India member network?
The mission I work on and the energy I get from the people I am surrounded by, who inspire me.
and finally, some may say, the most important question in our region – what’s your favourite food?
Simple local Singapore specials like Beehoon (with an egg on top 🙂) and Chwee kueh.