news & Insights.
IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
Explore this intelligence hub for original research, insights from our Board and Councils, latest news and the WARC x IAB SEA+India Inside Series.
Moving Walls to Launch Outdoor Advertising Technology Platform in Japan
IAB SEA+India member, Moving Walls, a global advertising technology company based in Singapore, has announced a partnership with JR East Marketing & Communications Inc.
Vietnam : Understanding The Consumer Perspective On Data Privacy In Sea
IAB SEA+India Regional Research
According to a new report by the Regional Board of the IAB SEA+India, less than half
Audio Streaming – the potential behind a Creative and Imaginative media
Author: Yvonne Lau, Spotify
Radio was the first mass medium for communication, but television then the Internet left little room
Thailand: Understanding the consumer perspective on data privacy in SEA
IAB SEA+India Regional Research
Just 29% of respondents in Thailand are prepared to pay to access advertising-free content according to
New Research reveals lack of Representation in Advertising in Asia
Letter From Miranda Dimopoulos, Regional CEO, IAB SEA+India
I am proud to present here, our latest regional research report, Representation
Post-Pandemic changes for Digital Marketers
Authors: Authors: Vikram Bansal, Meta, Chandrahas Shetty, Oracle Advertising, Gitali Halder, EssenceMediacom, Ben Poole, fifty-five & Camila Martins, TikTok | IAB SEA+India
AI-Powered Solutions and APAC Shoppers
Author: Khanh P. Dang, Google APAC | IAB SEA+India Commerce Council subgroup
Automated campaigns can unlock speed, scale and success using machine learning
Why smart marketers are moving on from last click attribution
Authors: Nishith Saraswath, Mediaocean; Diet Pineda, The Trade Desk; Shrivardhan Sarda, Yahoo; Gibson Camson, Carousell Media Group | IAB SEA+India Programmatic Council
Superapp Advertising & differences in Retail Media between East and West
Author: James Sampson, GrabAds | IAB SEA+India Commerce Council subgroup
While Retail Media is a growing global phenomenon, advertisers in
What Web 3.0 means for Streaming Industry?
Author: Haroon Qureshi, Mindshare
Web3 places ownership with content creators who will be able to share and sell their work
Singapore | Malaysia | Philippines: Understanding the consumer perspective on Data Privacy in SEA
In a research report just released by the IAB SEA+India, 34% of respondents in Singapore/Malaysia/Philippines say they will not pay for ad-free
New consumer needs revealed whitespace: Shoppertainment has arrived and it’s $1 Trillion.
Author: Vera Wang, TikTok
Shoppertainment is content-driven commerce that seeks to entertain and educate to drive sales. Entertainment-first, commerce-second. When