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IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
Explore this intelligence hub for original research, insights from our Board and Councils, and latest news.
Beyond Cost Efficiency: How SPO is Transforming Digital Advertising in SEA and India
Priya Bhatia of OpenX shares why supply path optimisation is essential for digital advertising in SEA & India.
Meet our Members: Pritika Hemmady, DoubleVerify.
DoubleVerify’s Pritika Hemmady on building trust and adapting strategies across SEA and India’s evolving markets
2025 Council Nominations Are Open: Contribute, Collaborate, and Influence Industry Solutions
With nominations now open for the 2025 Council term (April–October 2025), we’ve compiled the most frequently asked questions to help you understand the nomination process, time commitment, and the benefits of participating. Whether you’re a returning council member or new to the process, this FAQ will walk you through everything you need to know. What are Regional Councils? Regional Councils are expert-led working groups that develop solutions tailored to Southeast Asia and India’s unique digital
Lead the Change: 2025 Regional Boards and Councils Opportunities
Whether you’re a seasoned executive, a specialised leader, or an industry expert, there’s a leadership opportunity waiting for you.
letter from the CEO: The IAB SEA+India 2025 Roadmap
New podcast, expanded councils, additional leadership roles, exclusive insights, and more.
Inside CTV: The promise and predicament of a hybrid channel in Asia
See how digital leaders are navigating CTV’s hybrid role – combining TV’s reach with digital precision while solving unique regional challenges in measurement and scale.
Magnite Research in India Finds Streaming TV Enhances Ad Recall, Cultivates Trust, and Drives Purchase Intent
Streaming TV emerges as a game-changer in India with 547 million viewers, 405 million of whom watch ads. According to Magnite’s latest study, premium streaming content drives higher ad recall, trust, and purchase intent compared to video-sharing platforms. With Smart TV adoption accelerating, this channel offers advertisers unmatched engagement and outcomes in India’s rapidly growing market.
Technology investment set to surge in Singapore as 100% of marketers and agencies face data challenges, Lotame report reveals
Singapore marketers struggle with data orchestration but are turning to data collaboration platforms, according to Lotame’s new global study.
Feel the pulse: Yahoo DSP Study Reveals Insights into the minds of Singapore Marketers
Learn key insights from the Yahoo DSP Study on Singapore’s marketing trends for 2025, including AI, data challenges, and performance strategies.
Partnering for Progress: How The Trade Desk is Empowering Talent Through Industry Collaboration
The Trade Desk’s high performers gain invaluable industry experience and leadership skills through IAB SEA+India Councils. Learn how this approach benefits all involved.
Harnessing Retail Media Networks: Full-Funnel Strategies for Engaging Southeast Asia and India’s Digital Consumers
Our Retail Media Council reveals full-funnel strategies for SEA and India’s digital consumers. Discover top, middle, and bottom funnel tactics reshaping retail media.
Creating SimPri: Simplifying Privacy for a Responsible Digital Future
Learn how IAB SEA+India’s Responsible Privacy Council is simplifying privacy standards for a responsible digital future in Southeast Asia and India.