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Meet our Members: Liam McCarten, StackAdapt

StackAdapt, at its core, is an AI-powered advertising and marketing platform that helps marketers plan, execute, and measure campaigns across channels like connected TV, digital out-of-home, video, native, display, in-game, and audio. We’re focussed on unifying Adtech and Martech: bringing together programmatic channels with marketing solutions such as email all in a single, integrated platform.

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Ad Fatigue Hits Hard in Southeast Asia: 2 in 3 Consumers Tune Out Repetitive Ads

A new study by global advertising technology leader The Trade Desk (Nasdaq: TTD) reveals that 66 percent of Southeast Asian consumers are tuning out repetitive ads shown on a single channel. The findings in the study “The Untapped Opportunity of Omnichannel” underscore the urgent need for advertisers to move away from siloed, multichannel strategies and adopt connected, omnichannel approaches that align with how consumers actually engage with media today.

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Meet our Members: Sonal Patel, The Trade Desk

I have been in the region for over 18 years and it never tires me. The ability to navigate the complex world of tech coupled with the complexities of the region across language, culture, infrastructural challenges makes this a rich and diverse experience.

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Meet our Members: Deepika Nikhilender, WPP Media

I love the diversity of the region – its rich cultural, economic, and digital landscape contrasts create huge opportunities for innovation & creativity. It is not a homogenous market, which forces us to think beyond one-size-fits-all solutions and build approaches that are hyper-local, agile, and locally relevant.

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Meet our Members: Kenneth Koh, Yahoo DSP

meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region.  In this edition, we feature Kenneth Koh, Head of Commercial Sales, Southeast Asia, Yahoo DSP. What unique characteristics define digital marketing in Southeast Asia, and what current opportunities do these present? Southeast Asia’s (SEA) digital marketing landscape is defined by: a vast, mobile-first digital native population who live and breathe across multiple devices and screens. For marketers,

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FreeWheel and Innity Announce Strategic Partnership to Expand Premium CTV and Online Video Advertising Across Southeast Asia and Hong Kong

The partnership combines FreeWheel’s global ad tech with Innity’s local market expertise, enabling brands to access curated CTV and premium video audiences with greater efficiency and scale. FreeWheel, a Comcast Company and global technology platform for the premium video advertising industry, has today announced a strategic partnership with leading media company Innity to streamline media buying and boost audience addressability across CTV and premium digital video inventories.  Innity’s clients – agencies and advertisers – will

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