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Driving Sustainability in Media in Asia
There’s a growing spotlight on the environmental footprint of digital media, and increasing numbers of consumers now consider a brand’s clean energy and climate action before making purchase decisions. Decarbonising your media activity is becoming a priority to reduce data usage and carbon emissions. Here’s how to navigate sustainability in media campaigns while treading lightly on the Earth.
Chasing Unicorns: Are Data Clean Rooms Elusive To Most Marketers?
Data Clean Rooms (DCRs) unleash the mystical trio of data management: protection, privacy and preparation. Yet for many they remain elusive unicorns. Alyce Erikson from LinkedIn led a very engaging industry discussion with our Data, Measurement, Impact Regional Council, defining and demystifying DCRs so they are less of a sorcerous trial for marketing crusaders to educate colleagues and decision makers in their organisations.
A Full House For Our 2023 Members Only Evening
Our 2023 IAB SEA+India Members Only Evening brought together more than 150 leaders from brands, agencies, publishers & platforms from across the region. The generous sponsorship of Google, panda ads and Vpon enabled us to host a memorable evening overlooking the Singapore skyline. There were business connections and personal catch-ups, and a lot of fun in the photo booth as you will see….
The Next Frontier of Retail Media
Authors: Samantha Pearlson and Fai-keung Ng, The Trade Desk
IAB SEA+India Retail Media Regional Council
With retail data solutions, using an off-site media platform advertisers not only get access to valuable audience segments for effective targeting, but they can also enjoy transparent reporting and closed-loop measurement through partnerships with leading retailers.
How Brands Can Power-up With Mobile Game Advertising
Half of the world’s 2 billion mobile gamers are in Asia, waiting to view your high attention in-game ads, according to a report by InMobi, with 60% likely to buy. With in-game ads achieving 98% viewability and ad recall of up to 97%, they’re driving more attention than social media in-feed ads.
Tyroo strengthens its presence in Emerging Markets
AdTech platform, Tyroo Technologies is expanding into the emerging markets of Bangladesh, Cambodia, Laos, Myanmar, and Nepal in a plan to capitalise on growth opportunities in these countries.
Leveraging data partnerships to augment first-party data strategy
Marketers today struggle to find a concise guide or practical solution on how to create and implement a first-party data strategy. Manaswita Sarkar from SPH Media suggests using data partnerships in marketing use-cases, sourcing and sharing data, and discusses how to choose the right partner as well as technological and legal considerations.
Using AI to Increase Revenue and Reduce Costs
Author: Shabana Badami, Google | IAB SEA+India AdTech & Innovation Regional Council
AI is the most profound technology human-kind is working on today. It is seen as the third major shift in technology — after the arrival of the internet, and the move to mobile. Both of these shifts created new growth and opportunities, as will AI; and optimising AI will become a discipline in its own right.
The rise of Retail Media in Asia
Author: JJ Eastwood, Chair IAB SEA+India Regional Board.
Retail media is a game-changer in the advertising industry, offering brands unparalleled opportunities to connect with consumers in a targeted and personalised manner, and projections estimate it to be a market worth over $160 billion by 2027.
Vpon creates AI-Generated Campaign for Soft Drink Brand mezzanine makers
Vpon Big Data Group (Vpon) has created a series of advertisements using its new AI visual generative system, InVnity for Hong Kong-based soft drinks brand, Mezzanine Makers.
APAC Outperforms Other Regions in Video Viewability
Video viewability rates in APAC are some of the highest globally. This year’s Global Insights Report from IAB SEA+India member, DoubleVerify, shows that while the region has some of the lowest fraud/SIVT and brand suitability violation rates globally, advertisers must engage verification across all campaigns and environments, and highlights differences in campaigns that leveraged verification with those that did not.
Moving Walls to Launch Outdoor Advertising Technology Platform in Japan
IAB SEA+India member, Moving Walls, a global advertising technology company based in Singapore, has announced a partnership with JR East Marketing & Communications Inc. (jeki) to launch a technology platform that will automate all Out-of-Home (OOH) advertising across Japan.