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IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
Explore this intelligence hub for original research, insights from our Board and Councils, and latest news.
SINGAPORE’S LOVE FOR LEARNING – 28% PREFER EDUCATIONAL PODCASTS
Global brand lift measurement company On Device reveals new findings on Singapore’s podcast preferences. Showcasing a significant tilt towards educational content which captures the attention of 28% of monthly listeners, making it the most popular category. The study shows that 55% of Singaporeans listen to podcasts monthly, with an average listening time of 1.8 hours daily. Podcast consumption in Singapore peaks during weekend nights, especially between 10:00 PM – Midnight (21%). True Crime (24%), humour/comedy (37%), chat/conversational (26%) and news
INSIDE RETAIL MEDIA NETWORKS: UNDERSTANDING THE INTENTION-INVESTMENT GAP IN SEA AND INDIA
Retail media networks in SEA & India are booming, presenting a vast landscape of untapped investment opportunities. Our Retail Media Council shares insights on the challenges and strategies to unlock this potential for exponential growth.
Inside India: The Dynamics in a High Growth and Diverse Digital Market
India’s marketing effectiveness explored in the first IAB SEA+India x WARC feature, with exclusive insights from our Regional Board on the challenges and opportunities unique to this diverse market. Discover how cultural nuances, data, and infrastructure shape the landscape.
DecenterAds Unveils Cutting-Edge Features of DSP Evolve Programmatic Ad Campaigns
DecenterAds launches enhanced DSP for brands and advertisers in the APAC region, offering even greater performance, transparency, and control over programmatic ad campaigns.
IAB SEA+India Announces New Board to Drive Progress, Growth, and Impact in the Digital Landscape
IAB SEA+India announces its 2024 Regional Board, a diverse team of influential leaders from top brands, agencies, publishers, and platforms committed to shaping the future of digital marketing in Southeast Asia and India.
Navigating the New Digital Frontier: IAB SEA+India Councils Leading the Way In Privacy, Talent, and Retail Media
Discover how these collaborative efforts are tackling the industry’s biggest challenges to drive transformation.
The Changing Landscape of Indian Television
India’s addressable TV ad market surges! It accounted for 9.8% of TV ad revenue in 2023 and is set to exceed 13% by 2025. Connected TV popularity drives this growth, changing how brands target audiences. More insights in GroupM’s latest report.
From key insights to future strategies: highlights from our 2024 AGM
We are on a mission to unite the digital industry for collective progress and responsible growth! Find out more about how we are bringing these principles to life including our 2023 wins and 2024 goals. Subtitled video also available.
Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimisation
Member News. Yahoo Blueprint is now available within the Yahoo DSP. This AI-powered suite enhances ad performance through advanced analytics and campaign optimisation, improving targeting and bidding processes for advertisers.
Enhancing Retailer Revenue through Digital Engagement: Mastering Retail Media Networks in Southeast Asia and India
The surging Retail Media Network sector in Southeast Asia & India, is projected to reach $160 billion by 2025. Learn how RMNs are offering retailers new avenues for monetisation and customer engagement. Click for strategies, insights and case studies.
Magnite Research Uncovers Ad-Supported Streaming Services Deliver Scale and Impact for Brands in Southeast Asia
Explore Magnite’s latest study on Southeast Asia’s streaming trends and see how 71% embrace ad-supported TV, impacting brand connections. Uncover the power of cross-device viewing and why streaming is winning viewers’ attention over social video.
Evolving Strategies: The Future of Omnichannel Marketing and Data Privacy in Southeast Asia and India
In Southeast Asia and India, the shift from multichannel to omnichannel marketing is reshaping customer engagement, intertwined with the evolving roles of privacy and AI. Explore these compelling insights, complete with case studies, to navigate the intricacies of the regional digital marketing landscape.