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Data and Addressability | Part 1 of 3 | The Supply Chain of the Future
Author: Emily Yri, Pubmatic
In this White Paper, Emily Yri from PubMatic predicts that all advertising will become digital and

Demand trends pre, during, and post-pandemic in Asia markets
Author: Gibson Camson, Carousell Media Group
Since covid restrictions, fresh challenges have appeared with product shortages from the war in

Evolution of Measurement
Author: Darshan Radia, Dentsu International
Today’s online consumers want privacy, transparency, choice and control over how their data is used.

Programmatic operations in a cookieless world
Author: Adrian Teh, Teads
A cookieless future could result in more creative and innovative campaigns that focus on providing value

Latest APAC Privacy Research With Google, IPSOS, Deloitte & BCG
Webinar 27 September 2022 : Exclusive first look at part one of the latest APAC privacy research with Google, IPSOS, Deloitte and

The metaverse doesn’t exist yet but you should still be experimenting
Member News: Essence
This report from Essence looks at the realities of the Metaverse – what it is today, consumer

How Brands can Thrive with Live Streaming
Author: Dhrubajyothi Sarkar, InMobi
When people stopped meeting live they started streaming live, bringing in a wave of change, paving

The new Digital Privacy Line
Author: Alyce Erikson, LinkedIn
Industry players like Meta, LinkedIn, Google and Apple are proactively reforming internet privacy. Alyce Erikson explains

The Beginnings of eCommerce
Authors: Mark Gubbels Criteo, Paula Abjelina Adcolony, Dave Yang Grab
People are comfortable shopping online, experiences are more immersive and

Teads Launches New Initiative To Support Brands’ CSR Programmes
Member News: Teads
Global media platform, Teads has launched its Teads Care not-for-profit advertising program to aid brands in their

Regional Research: Asian consumers’ attitudes to saving, spending, shopping and sustainability
The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the

Local Research: Attitudes in Vietnam to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Vietnam to saving, spending, shopping and