meet our members
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Shrivardhan Sarda, Senior Director, SEA Growth, Ogury.
tell us about ogury, what is your mission?
At Ogury, we’re redefining what’s possible in digital advertising. In a world where privacy is non-negotiable and signal loss is the new norm, our mission is to make the open internet addressable, ethically, intelligently, and at scale. Through Personified Advertising, we combine exclusive, zero-party data with proven targeting methods to uncover and reach high-value audiences where others can’t. The result: unmatched precision, performance, and privacy-first relevance in every campaign.
what hero product are you most proud of at ogury?
Personified Advertising is Ogury’s proprietary, privacy-first targeting solution that delivers performance without relying on personal identifiers. It blends large-scale, declared (zero-party) data—collected through engaging consumer surveys—with contextual and behavioral signals to build robust, intent-driven audience personas. These personas allow advertisers to reach real people at scale—without cookies, IDs, or intrusive tracking—ensuring every impression is relevant, respectful, and effective. From strategy to delivery, Personified Advertising drives measurable outcomes in a world where traditional data signals are disappearing.
what do you love most about working across southeast asia and india?
What I love most about working across Southeast Asia and India is the diversity — not just in cultures and languages, but in consumer behaviors, digital maturity, and media landscapes. Every market brings its own challenges and opportunities, which makes the work dynamic, fast-paced, and deeply rewarding. There’s also a shared energy and openness to innovation in the region. Whether it’s testing new formats, embracing privacy-first solutions, or rethinking how to connect with evolving audiences, the appetite for forward-thinking ideas is incredibly inspiring.
what’s your favourite thing about being part of the IAB SEA+India member network?
The opportunity to connect with a diverse, forward-thinking community that’s shaping the future of digital advertising in the region. It’s a space where collaboration and innovation thrive. Whether we’re navigating evolving privacy regulations, exploring emerging technologies like AI, or sharing market insights unique to Southeast Asia and India. The network fosters real dialogue, meaningful partnerships, and a collective drive to raise the bar for our industry.
and finally, some may say, the most important question in our region – what’s your favourite food?
Mexican!