AdTech Archives - Page 2 of 2

What Is Supply Path Optimisation and Why Should Media Buyers Care?

Author: Janette Higginson, Index Exchange

Supply Path Optimisation has gained momentum across the agency community because it reduces intermediaries in the programmatic chain to determine the optimal, most direct path to supply. This helps marketers reduce the amount of commission they’re paying as the programmatic chain becomes shorter. However, there are many influencing factors to consider when it comes to designing an SPO buying strategy.

12/02/2023

How can brands win the attention economy through Live streaming?

Author: Tara Crosby, Twitch

The Attention Economy is nothing new and brands have always vied for that gold nugget of audience attention. But how do you measure attention in CTV & Streaming? After all, it’s not just engaging eyeballs, it’s also engaging ears. Tara Crosby from Twitch Advertising explains how brands must find a voice in the fragmented Live streaming landscape.

17/01/2023

OTT and CTV – Wh’ADS happening?

Author: Fabio Fedele, The Trade Desk

Southeast Asian viewers are streaming more than 9.7 billion hours of content every month, and advertisers can now reach more than 116 million viewers over OTT, 89% of whom are happy to watch more ads in exchange for free content. A member of our CTV & Streaming Council, Fabio Fedele from The Trade Desk provides more details for advertisers about grasping these opportunities.

14/12/2022

Preparing for a Privacy First Ad Ecosystem with Danone & Media.Monks

We had rave reviews about this webinar about Preparing For A Privacy-First Ad Ecosystem with speakers from Google, Danone, Media Monks and moderated by our Regional CEO, Miranda Dimopoulos. If you didn’t make it or want to watch it again, here it is for your viewing.

13/12/2022

A Marketer’s Journey To Using Contextual Like A Pro

Authors: Manaswita Sarkar, SPH and Benjamin Rehberg, Teads

Two post-cookie alternatives that have emerged as popular choices are contextual targeting and two first-party data and identity-based solutions. Manaswita Sarkar from SPH Media and Benjamin Rehberg from Teads deep dive into using contextual marketing from a marketer’s perspective.

09/12/2022

Evolution of Measurement

Author: Darshan Radia, Dentsu International

Today’s online consumers want privacy, transparency, choice and control over how their data is used. Without cookies, how can marketers identify, group, and target audiences; and measure return on ad spend? Our Data & Attribution Council explains what you can do.

13/10/2022

Programmatic operations in a cookieless world

Author: Adrian Teh, Teads

A cookieless future could result in more creative and innovative campaigns that focus on providing value rather than simply selling products. Our Programmatic Council reports on the future landscape with how to overcome the challenges along the way.

11/10/2022

The new Digital Privacy Line

Author: Alyce Erikson, LinkedIn

Industry players like Meta, LinkedIn, Google and Apple are proactively reforming internet privacy. Alyce Erikson explains why digital marketing practitioners need to understand the implications of these reforms to the social definition of digital privacy.

11/08/2022

The Regional OTT Landscape : Advertising and subscription-based video on demand

Authors: Surabhi Arbhanad Dailymotion, Nathalie Pellegrini Mindshare, Mete Bargmann Magnite, Anson Tan VIU/PCCW Media Ltd

Lumascape with a single-view for media planners into the AVOD and SVOD landscape in Southeast Asia and India.

19/05/2022

OTT, Streaming and CTV guidebook

Authors: Anil Tirunagari Google Asia Pacific Pte Ltd, Roopa Dhawan Google Asia Pacific Pte Ltd, Shilpa Kolte Xandr, Gregory Fournier Unruly Group, Cheeri Leo Twitch, Delilah Chan TikTok SEA

Guidebook with a standardised view of the streaming industry, relevant for all levels of Media Planners and Buyers.

12/05/2022

Brand Suitability

Author: Benjamin Rehberg, Teads

There are distinct differences between brand safety and brand suitability. Brand safety are universally agreed categories that are harmful for society and unfit for monetisation. Brand suitability is more interpretive. What is suitable for one brand may not be suitable for another.

02/03/2022

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