The Trade Desk’s high performers gain invaluable industry experience and leadership skills through IAB SEA+India Councils. Learn how this approach benefits all involved.
Our IAB Academy will transform digital skills across Southeast Asia and India. Join the movement to build a future-ready digital workforce!
India’s marketing effectiveness explored in the first IAB SEA+India x WARC feature, with exclusive insights from our Regional Board on the challenges and opportunities unique to this diverse market. Discover how cultural nuances, data, and infrastructure shape the landscape.
IAB SEA+India announces its 2024 Regional Board, a diverse team of influential leaders from top brands, agencies, publishers, and platforms committed to shaping the future of digital marketing in Southeast Asia and India.
Discover how these collaborative efforts are tackling the industry’s biggest challenges to drive transformation.
Member News. Yahoo Blueprint is now available within the Yahoo DSP. This AI-powered suite enhances ad performance through advanced analytics and campaign optimisation, improving targeting and bidding processes for advertisers.
The surging Retail Media Network sector in Southeast Asia & India, is projected to reach $160 billion by 2025. Learn how RMNs are offering retailers new avenues for monetisation and customer engagement. Click for strategies, insights and case studies.
In Part 2 of our series on AI in Advertising discover how AI is enhancing personalisation, targeting, and customer interaction. From chatbots to video content enhancement and language localisation, see how AI is reshaping the way brands in Southeast Asia and India engage with their audiences.
AI is revolutionising Advertising in Southeast Asia and India. Explore Part 1 of our exciting two-part series on AI in Advertising, packed full of examples. From creative innovation to data analytics, discover how AI is reshaping the marketing landscape.
DecenterAds enhances digital advertising in APAC with Bid Price Multipliers, offering dynamic bid adjustments for campaigns. This innovation boosts flexibility and performance, marking a decade of growth and trusted partnerships in markets like Singapore, India, China, and Japan.
Authors: Samantha Pearlson and Fai-keung Ng, The Trade Desk
IAB SEA+India Retail Media Regional Council
With retail data solutions, using an off-site media platform advertisers not only get access to valuable audience segments for effective targeting, but they can also enjoy transparent reporting and closed-loop measurement through partnerships with leading retailers.
Vpon Big Data Group (Vpon) has created a series of advertisements using its new AI visual generative system, InVnity for Hong Kong-based soft drinks brand, Mezzanine Makers.
© IAB Southeast Asia and India, 2025. All rights reserved.
Privacy Policy