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DecenterAds launches enhanced DSP for brands and advertisers in the APAC region, offering even greater performance, transparency, and control over programmatic ad campaigns.
Member News. Yahoo Blueprint is now available within the Yahoo DSP. This AI-powered suite enhances ad performance through advanced analytics and campaign optimisation, improving targeting and bidding processes for advertisers.
In Southeast Asia and India, the shift from multichannel to omnichannel marketing is reshaping customer engagement, intertwined with the evolving roles of privacy and AI. Explore these compelling insights, complete with case studies, to navigate the intricacies of the regional digital marketing landscape.
DecenterAds enhances digital advertising in APAC with Bid Price Multipliers, offering dynamic bid adjustments for campaigns. This innovation boosts flexibility and performance, marking a decade of growth and trusted partnerships in markets like Singapore, India, China, and Japan.
Half of the world’s 2 billion mobile gamers are in Asia, waiting to view your high attention in-game ads, according to a report by InMobi, with 60% likely to buy. With in-game ads achieving 98% viewability and ad recall of up to 97%, they’re driving more attention than social media in-feed ads.
Author: Yvonne Lau, Spotify
Radio was the first mass medium for communication, but television then the Internet left little room for audio – until recent times.
Author: Janette Higginson, Index Exchange
Supply Path Optimisation has gained momentum across the agency community because it reduces intermediaries in the programmatic chain to determine the optimal, most direct path to supply. This helps marketers reduce the amount of commission they’re paying as the programmatic chain becomes shorter. However, there are many influencing factors to consider when it comes to designing an SPO buying strategy.
Author: Ibrahim Merican, Magnite
A global survey by DoubleVerify found that 45% of respondents believe that PMPs hold the greatest promise to replace existing cookie-dependent solutions. So, what are they and what are their benefits to publishers and advertisers?
Author: Emily Yri, Pubmatic
In this White Paper, Emily Yri from PubMatic predicts that all advertising will become digital and transacted programmatically in the future, and explains how this will be achieved and the benefits accrued from this transformation.
Authors: Tashmeet Kaur Magnite, Weng Wai Koh Bytedance, Valerie Jaquet InMobi, Rohan Paul Essence
Guidelines for measurement of audio, video/OTT and in-game advertising in programmatic.
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