The Value of Influencer Marketing | Episode 6: Favourite Campaigns

From meeting Benedict Cumberbatch to living on the beach in Australia, influencer campaigns can take many different forms. Picking a favourite piece of work is much harder than it sounds. This week we hear from to Daniel Tan, Head, Studio Entertainment (Malaysia & Singapore) of Disney and influencer Edho zell about campaigns which have stood out to them and why.

AUTHORS & CONTRIBUTORS:

IAB SEA+India Content Committee

• Haikal Mohamed, Senior Manager, Digital Marketing, The Walt Disney Company (Southeast Asia)
• Haroon Qureshi, Partner Content, Innovation & Partnerships, Team Unilever Global, Mindshare

This series was made possible with the help of:

• Michelle Theseira, Digital Marketing, Disney Digital Network, The Walt Disney Company, Southeast Asia
• Shannon Soh, Digital Marketing, Disney Digital Network, The Walt Disney Company (Southeast Asia)