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India Monthly Social Scorecard January 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
Nominations Now Open: 2026 Board & Council Leadership Opportunities FAQ
lead, influence, and create what the industry relies on Nominations are now open for the 2026 Board & Council term. We’ve compiled the most frequently asked questions to help you understand the benefits of participating, the time commitment required and the nomination process. Whether you’re a returning Board or Council member, or new to the process, this FAQ will walk you through everything you need to know. faq contents What are Boards and Councils? How
Teads and Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across Malaysia, Philippines, Thailand, Vietnam, Hong Kong, Taiwan and Indonesia (Not an exclusive reseller)
Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan. Indonesia is included in the partnership but is not an exclusive reseller market. [Singapore], [Feb 11] – Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan and Indonesia. As part of the agreement, Teads will
The ABCs of Responsible AI Integration
Built for the realities of Southeast Asia and India, The ABCs of Responsible AI Integration help companies move forward with regulatory alignment as AI becomes embedded in everyday digital marketing practice.
Kicking off 2026 with our Members Evening
Over 100 IAB SEA+India members, one packed bar on Amoy Street, and just enough competitive energy to trigger a few Apple Watch “excessive noise” alerts… our 2026 Members Evening on 15th January delivered exactly what it promised. To help people connect beyond their business bubbles, we took inspiration from Tiffin Time for our pub quiz; teams were formed, alliances were made, and quiz questions revealed skills we did not know our community had. There were
India Monthly Social Scorecard December 2025
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
Winning The Scroll: Social Commerce Playbook for Southeast Asia & India
The IAB SEA+India Social Commerce Playbook brings structure to how social commerce works across the region. Developed by the Social Commerce Council and designed for brands and businesses of all sizes, it combines consumer behaviour, platform dynamics, regional case studies on different content formats, and campaign examples to show how discovery, consideration, and purchase connect within social environments.
Letter from the CEO: 2025 Reflections & 2026 Plans
Dear Members, This is my twelfth year with the IAB and with how much the industry has changed in this time it feels I’ve lived many lives during this time. Up until a few years ago, we’d set our annual strategy in January and tweak it quarterly as we went. Now, just like the rest of the industry, we’re in a constant cycle of review, analyse, adjust. As a data-driven industry association, we balance qualitative
Leadership opportunities that define digital marketing across Southeast Asia and India: 2026 Board and Council roles
Our Boards and Councils are the heart of everything we do, and consistently our highest-rated member experiences. Through these positions, you, or your leaders are part of the most important decisions for digital marketing in this region.
India Monthly Social Scorecard November 2025
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
It Takes Three: How Southeast Asia and India’s Brands, Agencies and Partners Balance AI Creative with Human Strategy
The IAB SEA+India AI Council brings together technology leaders from across the digital marketing ecosystem to address the region’s most critical AI implementation challenges and opportunities. Council Members lead presentations and discussions on priority topics, with the IAB SEA+India team developing these into features to share the Council’s insights and guidance with the wider industry. Presenters: Haroon Qureshi, WPP Media; Matthew Drury, Meta; Shubham Dubey, The Coca-Cola Company Discussion Participants: Aileen Chua, RTB House; Andrew
The Four Types of Retail Media Network Creating Custom Growth Strategies Across Southeast Asia and India
Retail media networks across Southeast Asia and India now operate across four distinct types, each delivering different data capabilities that marketers can match to campaign objectives. E-commerce marketplaces provide commerce data tracking online behaviors. Omnichannel retailers add in-store purchase signals. Superapps deliver deterministic behavioral data from mobility, payments, and food delivery. Specialist verticals in travel, property, and automotive offer high-value audience signals for consideration stage targeting.