Author: Patricio Blasco, Digitas

While we’ve developed powerful data-driven algorithms for recommendation engines, they don’t yet encompass the complexity of the human decision-making process. In this Thought Leadership article Patricio Blasco of Digitas explains why.

95% of Millenials say purchasing pre-owned items is more sustainable. This research report reveals more about recommerce, retail media and how millennials are defining a more socially conscious consumer.

What are barriers to customer centricity? How do we overcome fragmented teams to deliver united marketing messages and experiences?

How eCommerce and D2C are seeing local winners emerging from the pandemic, and what businesses such as LoveBonito and Alibaba are doing better than their Western counterparts.

Our Commerce Committee crafted this handy guide on the ABC’s of attribution modelling and success metrics

Has programmatic suffered in the face of eCommerce explosion due to COVID-19? Commerce (time to drop the "e") will accelerate programmatic demand and highlight the top 4 areas for change.

Regional Board Member Sonal Patel, Managing Director SEA, Quantcast shares about how eCommerce has accelerated recently and what the future looks like in Asia here.

This region has the most engaged mobile users in the world with 324 million connecting to the internet via their mobile phones. We explore how ecommerce giant Lazada and social platform LINE are redefining the purchase funnel.

How can the retail industry keep up with online shopping? Linda Lim, Head of Content, Partnerships and Market Development at Singapore Press Holdings explains how the right combination of online and offline experiences will define the success and longevity of brands.

It has been a few months since Google announced coming changes in Chrome which allow users to block or clear 3rd party cookies more easily. Our Commerce Committee Member Travis Teo, co founder at Adzymic, explores what this privacy move means for eCommerce.

What is the ultimate cost of attention? "In the war for eyeballs, knowledge is power and knowledge in this case means data." Henry Hooper, Sales Director, RTB House, and Karen Schuster, Director of Insights & Solutions, APAC, Unruly provides an insight on the potential pitfalls and consequences of the endless thirst for data in our industry.

Checkout-free shopping experiences will drastically change shopping for consumers - but it also comes with big implications for marketers. In this piece, Warish Jain from Kantar and member of IAB SEA+India's Commerce Committee gives his thoughts on what these new shopping experiences will unlock.

Key Marketplace Optimisation aspects that brands need to lookout for in order for their brands and products to be discoverable by online shoppers on marketplaces

With more than 90% of SEA's internet users on smartphones and consumer behaviour in Asia being different than the rest of the world, this 4-part series looks into the state of mCommerce in a mobile-first region.

Consumers nowadays are comfortable shopping online, experiences are more immersive and logistics have improved to a standard which consumers now expect as the norm. So when did ecommerce begin and where is it taking us?