IAB Southeast Asia and India: The Regional Brand Safety Landscape

Written By Miranda Dimopoulos
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The Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) has released the first extensive regional brand safety study. Developed and produced by the recently formed specialty Working Group on Brand Safety, the report investigates behaviors and approaches to three key areas; Standards and Measures, Viewability Metrics and Ad Fraud.Click to download a printable handout below.

PROJECT LEAD:
  • Chris Hartsuiker, Regional Research and Policy Director, IAB SEA+India
KEY CONTRIBUTORS:
  • Paul Waller, Chief Investment Officer, MediaCom APAC
  • Laura Quigley, Managing Director SEA, Integral Ad Science

With support from a panel of experts from the IAB SEA+India Brand Safety Working Group specialty teams focusing onad fraud, brand reputation, and brand exposure.

Miranda Dimopoulos
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