White Paper | Authors: Narayan Murthy Ivaturi, inMobi; Bayu Ramdhani, ilmuOne Data; Benjamin Rehberg, Teads; Alyce Erikson, LinkedIn; Francis Fung, Yahoo
What Type of Data is Best for My Campaign? Data Vendors and Why You Want to Use Them (Or Not)
In this overview of the available types of data offered by data processors and vendors in the industry, we compare their advantages and disadvantages and what else to keep in mind when choosing your data targeting.