Our IAB Academy will transform digital skills across Southeast Asia and India. Join the movement to build a future-ready digital workforce!
Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Catherine Flynn, Director, Agency Development & Marketer Education at LinkedIn and IAB SEA+India Regional Board Member.
Meet our Board Members: Catherine Flynn, LinkedIn Read More »
Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Sea Yen Ong, Head of Partnerships for Philippines, Thailand, Vietnam at TikTok and IAB SEA+India Regional Board Member.
Meet our Board Members: Sea Yen Ong, TikTok Read More »
New IAB SEA+India x WARC feature on data privacy in Asia, with insights from our Responsible Privacy Council, highlights the importance of clear definitions and collaborative cross-departmental efforts in navigating the complex privacy landscape.
Inside data privacy: Why Asia is getting lost in translation Read More »
Retail media networks in SEA & India are booming, presenting a vast landscape of untapped investment opportunities. Our Retail Media Council shares insights on the challenges and strategies to unlock this potential for exponential growth.
India’s marketing effectiveness explored in the first IAB SEA+India x WARC feature, with exclusive insights from our Regional Board on the challenges and opportunities unique to this diverse market. Discover how cultural nuances, data, and infrastructure shape the landscape.
Inside India: The Dynamics in a High Growth and Diverse Digital Market Read More »
DecenterAds launches enhanced DSP for brands and advertisers in the APAC region, offering even greater performance, transparency, and control over programmatic ad campaigns.
DecenterAds Unveils Cutting-Edge Features of DSP Evolve Programmatic Ad Campaigns Read More »
IAB SEA+India announces its 2024 Regional Board, a diverse team of influential leaders from top brands, agencies, publishers, and platforms committed to shaping the future of digital marketing in Southeast Asia and India.
Discover how these collaborative efforts are tackling the industry’s biggest challenges to drive transformation.
India’s addressable TV ad market surges! It accounted for 9.8% of TV ad revenue in 2023 and is set to exceed 13% by 2025. Connected TV popularity drives this growth, changing how brands target audiences. More insights in GroupM’s latest report.
The Changing Landscape of Indian Television Read More »
In Part 2 of our series on AI in Advertising discover how AI is enhancing personalisation, targeting, and customer interaction. From chatbots to video content enhancement and language localisation, see how AI is reshaping the way brands in Southeast Asia and India engage with their audiences.