How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the
Built for the realities of Southeast Asia and India, The ABCs of Responsible AI Integration help companies move forward with regulatory alignment as AI becomes embedded in everyday digital marketing practice.
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the
The IAB SEA+India Social Commerce Playbook brings structure to how social commerce works across the region. Developed by the Social Commerce Council and designed for brands and businesses of all sizes, it combines consumer behaviour, platform dynamics, regional case studies on different content formats, and campaign examples to show how discovery, consideration, and purchase connect within social environments.
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the
The IAB SEA+India AI Council brings together technology leaders from across the digital marketing ecosystem to address the region’s most critical AI implementation challenges and opportunities. Council Members lead presentations
Retail media networks across Southeast Asia and India now operate across four distinct types, each delivering different data capabilities that marketers can match to campaign objectives. E-commerce marketplaces provide commerce data tracking online behaviors. Omnichannel retailers add in-store purchase signals. Superapps deliver deterministic behavioral data from mobility, payments, and food delivery. Specialist verticals in travel, property, and automotive offer high-value audience signals for consideration stage targeting.
AI tools are now helping teams generate campaigns faster than audiences can absorb them, only 30% of viewable inventory captures attention. With creative volume no longer a challenge, the question becomes how AI gets applied for better campaign results.
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the
Retail media measurement in Southeast Asia and India can connect the dots from first impression to final sale and beyond. Marketers can map complete funnels, set stage-specific KPIs, add third-party validation, and share data across platforms to see which upper-funnel investments drive lower-funnel results, where audiences overlap across platforms, and how trade and media budgets combine for growth.
Marketing teams across Southeast Asia and India now know campaign outcomes before launch. AI processes real-time behavioural signals to identify which users will convert, when they’ll engage, and what message will resonate. Teams predict success during activation rather than waiting for post-campaign analysis, with humans providing strategic direction while AI multiplies their capabilities.
Non-endemic brands are rapidly adopting retail media across Southeast Asia and India, drawn by the precision of first-party shopper data. Sectors from finance to government are proving that retail networks can deliver measurable outcomes and this signals retail media’s evolution into a strategy where every advertiser can achieve growth.