The Trade Desk’s high performers gain invaluable industry experience and leadership skills through IAB SEA+India Councils. Learn how this approach benefits all involved.
Our Retail Media Council reveals full-funnel strategies for SEA and India’s digital consumers. Discover top, middle, and bottom funnel tactics reshaping retail media.
Our AGM was abuzz with insights and member-driven initiatives. Find out the key highlights and how you can shape the future of digital advertising.
New IAB SEA+India x WARC feature on data privacy in Asia, with insights from our Responsible Privacy Council, highlights the importance of clear definitions and collaborative cross-departmental efforts in navigating the complex privacy landscape.
Retail media networks in SEA & India are booming, presenting a vast landscape of untapped investment opportunities. Our Retail Media Council shares insights on the challenges and strategies to unlock this potential for exponential growth.
India’s marketing effectiveness explored in the first IAB SEA+India x WARC feature, with exclusive insights from our Regional Board on the challenges and opportunities unique to this diverse market. Discover how cultural nuances, data, and infrastructure shape the landscape.
The surging Retail Media Network sector in Southeast Asia & India, is projected to reach $160 billion by 2025. Learn how RMNs are offering retailers new avenues for monetisation and customer engagement. Click for strategies, insights and case studies.
In Southeast Asia and India, the shift from multichannel to omnichannel marketing is reshaping customer engagement, intertwined with the evolving roles of privacy and AI. Explore these compelling insights, complete with case studies, to navigate the intricacies of the regional digital marketing landscape.
In Part 2 of our series on AI in Advertising discover how AI is enhancing personalisation, targeting, and customer interaction. From chatbots to video content enhancement and language localisation, see how AI is reshaping the way brands in Southeast Asia and India engage with their audiences.
AI is revolutionising Advertising in Southeast Asia and India. Explore Part 1 of our exciting two-part series on AI in Advertising, packed full of examples. From creative innovation to data analytics, discover how AI is reshaping the marketing landscape.
Digital technology produces 4% of the world’s carbon footprint and is growing at 9% per year, while the internet emits 1.6bn tons of greenhouse gases annually. In this article, Simon Clarke from On Device Research Asia discusses how data can identify where to reduce waste, ensure that impressions used have a greater effect., and how brands should communicate their sustainable advertising credentials to their audiences.
Author: Jayakrishnan Chandrasekaran, InMobi | IAB SEA+India Data, Measurement & Impact Regional Council
We have collectively lost access to around 70% of Identifier for Advertisers (IDFAs) as research shows only about 30% of users give permission to be tracked when shown Apple’s App Tracking Transparency (ATT) prompt to opt-in to app tracking. For a user who does not share permission to be tracked, the IDFA returns a null value to the app, ad network and measurement partner. This has upended how the digital advertising ecosystem collects and processes device IDs. Jayakrishnan Chandrasekaran from InMobi discusses here what can be done to offset this.
© IAB Southeast Asia and India, 2024. All rights reserved.