How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the
Planning CTV campaigns for outcomes Across Southeast Asia and India, streaming has become one of the few channels where marketers can control not just who they reach, but how that
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the
a shared language for businesses to benchmark and progress measurement capabilities Every marketer measures; impressions, conversions, revenue. What’s often missing is how these connect. In conversations with senior marketing leaders
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the
Built for the realities of Southeast Asia and India, The ABCs of Responsible AI Integration help companies move forward with regulatory alignment as AI becomes embedded in everyday digital marketing practice.
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the
The IAB SEA+India Social Commerce Playbook brings structure to how social commerce works across the region. Developed by the Social Commerce Council and designed for brands and businesses of all sizes, it combines consumer behaviour, platform dynamics, regional case studies on different content formats, and campaign examples to show how discovery, consideration, and purchase connect within social environments.
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the
Southeast Asia and India are redefining how marketing content gets created by moving faster than other regions to adopt generative AI tools and proving co-creation between humans and machines delivers measurable business results. Campaigns now launch in 48 hours instead of 60 days, brand compliance checks happen in seconds rather than weeks, AI business messaging empowers businesses to be more effective, and interactive experiences generate over a million engagements.
Retail media networks across Southeast Asia and India now operate across four distinct types, each delivering different data capabilities that marketers can match to campaign objectives. E-commerce marketplaces provide commerce data tracking online behaviors. Omnichannel retailers add in-store purchase signals. Superapps deliver deterministic behavioral data from mobility, payments, and food delivery. Specialist verticals in travel, property, and automotive offer high-value audience signals for consideration stage targeting.
