Member News Archives - iab sea+india

Magnite Research in India Finds Streaming TV Enhances Ad Recall, Cultivates Trust, and Drives Purchase Intent

Streaming TV emerges as a game-changer in India with 547 million viewers, 405 million of whom watch ads. According to Magnite’s latest study, premium streaming content drives higher ad recall, trust, and purchase intent compared to video-sharing platforms. With Smart TV adoption accelerating, this channel offers advertisers unmatched engagement and outcomes in India’s rapidly growing market.

30/12/2024

Technology investment set to surge in Singapore as 100% of marketers and agencies face data challenges, Lotame report reveals

Singapore marketers struggle with data orchestration but are turning to data collaboration platforms, according to Lotame’s new global study.

16/12/2024

Feel the pulse: Yahoo DSP Study Reveals Insights into the minds of Singapore Marketers

Learn key insights from the Yahoo DSP Study on Singapore’s marketing trends for 2025, including AI, data challenges, and performance strategies.

05/12/2024

Partnering for Progress: How The Trade Desk is Empowering Talent Through Industry Collaboration

The Trade Desk’s high performers gain invaluable industry experience and leadership skills through IAB SEA+India Councils. Learn how this approach benefits all involved.

02/12/2024

Foodpanda forecasts increasing demand for quick-commerce

See how Foodpanda’s 2024 trends report delivers insights into rising demand for quick-commerce and targeted ads.

11/11/2024

Meet our Board Members: Catherine Flynn, LinkedIn

Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Catherine Flynn, Director, Agency Development & Marketer Education at LinkedIn and IAB SEA+India Regional Board Member.

05/11/2024

Meet our Board Members: Sea Yen Ong, TikTok

Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Sea Yen Ong, Head of Partnerships for Philippines, Thailand, Vietnam at TikTok and IAB SEA+India Regional Board Member.

25/09/2024

Member News.

Magnite Research in India Finds Streaming TV Enhances Ad Recall, Cultivates Trust, and Drives Purchase Intent

Technology investment set to surge in Singapore as 100% of marketers and agencies face data challenges, Lotame report reveals

Feel the pulse: Yahoo DSP Study Reveals Insights into the minds of Singapore Marketers

Partnering for Progress: How The Trade Desk is Empowering Talent Through Industry Collaboration

Foodpanda forecasts increasing demand for quick-commerce

Meet our Board Members: Catherine Flynn, LinkedIn

Meet our Board Members: Sea Yen Ong, TikTok

SINGAPORE’S LOVE FOR LEARNING – 28% PREFER EDUCATIONAL PODCASTS

DecenterAds Unveils Cutting-Edge Features of DSP Evolve Programmatic Ad Campaigns

The Changing Landscape of Indian Television

Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimisation

Magnite Research Uncovers Ad-Supported Streaming Services Deliver Scale and Impact for Brands in Southeast Asia