Creating SimPri: Simplifying Privacy for a Responsible Digital Future
Learn how IAB SEA+India’s Responsible Privacy Council is simplifying privacy standards for a responsible digital future in Southeast Asia and India.
11/11/2024
Member News.
Meet our Board Members: Catherine Flynn, LinkedIn
Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Catherine Flynn, Director, Agency Development & Marketer Education at LinkedIn and IAB SEA+India Regional Board Member.
05/11/2024
Meet our Board Members: Sea Yen Ong, TikTok
Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Sea Yen Ong, Head of Partnerships for Philippines, Thailand, Vietnam at TikTok and IAB SEA+India Regional Board Member.
25/09/2024
SINGAPORE’S LOVE FOR LEARNING – 28% PREFER EDUCATIONAL PODCASTS
Global brand lift measurement company On Device reveals new findings on Singapore’s podcast preferences. Showcasing a significant tilt towards educational content which captures the attention of 28% of monthly listeners,
09/08/2024
DecenterAds Unveils Cutting-Edge Features of DSP Evolve Programmatic Ad Campaigns
DecenterAds launches enhanced DSP for brands and advertisers in the APAC region, offering even greater performance, transparency, and control over programmatic ad campaigns.
26/06/2024
The Changing Landscape of Indian Television
India’s addressable TV ad market surges! It accounted for 9.8% of TV ad revenue in 2023 and is set to exceed 13% by 2025. Connected TV popularity drives this growth, changing how brands target audiences. More insights in GroupM’s latest report.
04/04/2024
Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimisation
Member News. Yahoo Blueprint is now available within the Yahoo DSP. This AI-powered suite enhances ad performance through advanced analytics and campaign optimisation, improving targeting and bidding processes for advertisers.
18/12/2023
Magnite Research Uncovers Ad-Supported Streaming Services Deliver Scale and Impact for Brands in Southeast Asia
Explore Magnite’s latest study on Southeast Asia’s streaming trends and see how 71% embrace ad-supported TV, impacting brand connections. Uncover the power of cross-device viewing and why streaming is winning viewers’ attention over social video.
27/11/2023
DecenterAds Transforms Digital Advertising with Bid Price Multipliers
DecenterAds enhances digital advertising in APAC with Bid Price Multipliers, offering dynamic bid adjustments for campaigns. This innovation boosts flexibility and performance, marking a decade of growth and trusted partnerships in markets like Singapore, India, China, and Japan.
16/11/2023
Tyroo strengthens its presence in Emerging Markets
AdTech platform, Tyroo Technologies is expanding into the emerging markets of Bangladesh, Cambodia, Laos, Myanmar, and Nepal in a plan to capitalise on growth opportunities in these countries.
13/07/2023
Vpon creates AI-Generated Campaign for Soft Drink Brand mezzanine makers
Vpon Big Data Group (Vpon) has created a series of advertisements using its new AI visual generative system, InVnity for Hong Kong-based soft drinks brand, Mezzanine Makers.
05/06/2023
APAC Outperforms Other Regions in Video Viewability
Video viewability rates in APAC are some of the highest globally. This year’s Global Insights Report from IAB SEA+India member, DoubleVerify, shows that while the region has some of the lowest fraud/SIVT and brand suitability violation rates globally, advertisers must engage verification across all campaigns and environments, and highlights differences in campaigns that leveraged verification with those that did not.
29/05/2023