The 2024 trends report reveals consumer behaviour insights & how brands can leverage the findings with panda ads.
7 NOV 2024, APAC (SINGAPORE) – foodpanda, a leading delivery platform in APAC, has revealed that consumer need for on-demand deliveries is projected to remain high, according to its latest 2024 Delivery & Retail Trends report. The report includes key insights on purchasing behaviours, emerging retail trends, and growth opportunities in the food and grocery market. Derived from data across the foodpanda platform in 11 markets, these trends help brands guide consumer engagement through panda ads – foodpanda’s retail media network.
Customers want more convenience and faster deliveries
According to the report, there remains a strong appetite for on-demand deliveries, specifically for quick-commerce (q-commerce) verticals pandamart and foodpanda shops. Customers were ordering more frequently and purchasing more items per order – as seen by a 52.2% increase in average bill size for q-commerce orders from 2021 to 2023. Food deliveries also continued to be a mainstay, with customers spending close to 30% more on food deliveries today compared to 2021.
Data from the report also reveals a notable increase in food delivery orders over the weekend, likely driven by social gatherings. Grocery deliveries peak between Sundays and Tuesdays, as customers restock their pantries after weekend meals and prepare for the week ahead.
Dishing out standout tidbits for the future
Beyond food and grocery delivery trends, the report also outlined predictions on how customers’ purchasing behaviours are likely to evolve. Data on pandapro subscriptions shows that customers will continue to be price-driven – an insight that merchant partners can leverage to guide their pricing strategy.
The report revealed the increasing importance of connecting with customers where they spend most of their time and money – online. As consumers increasingly seek instant convenience, it’s essential for brands to focus on reaching high-value customers at the right time and place.
Brands can leverage these insights to maximise their media investments with panda ads. As foodpanda strengthens its retail media network capabilities, brands can seamlessly connect with diverse audiences and drive growth through in-app advertising, digital marketing channels, and strategic partnership programmes – creating an exceptional experience for all.
For more information, visit pandaads.foodpanda.com
About foodpanda
foodpanda is a leading delivery platform in Asia dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (q-commerce) across the region with its network of retail partners, as well as pandamart cloud stores to provide more on-demand options beyond the millions of food delivery options. foodpanda operates in more than 400 cities across 11 markets in Asia – Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader of the food delivery industry. For more information, visit www.foodpanda.com.