Dear Members,
There’s a Chinese proverb: ‘独学而无友，则孤陋而寡闻’, which means wisdom flourishes when shared amongst friends. This perfectly captures what makes IAB SEA+India unique. Our members’ collective wisdom lights the path forward in a region where digital growth is expected to reach more than $360 billion this year.
Each year, I take a moment to reflect on the IAB SEA+India’s journey through the lens of mindfulness, considering the “rose,” “bud,” and “thorn”. Here are my 2024 reflections.
2024 reflections
Rose: The energy and openness in our board meetings, council discussions, and Tiffin Time conversations remind me of why we do this work – bringing passionate people together to drive meaningful change.
Bud: Our 2025 roadmap features three new strategic initiatives: a regional podcast amplifying members’ voices, an enhanced dual-board structure strengthening our impact, and expanded councils addressing even more industry priorities and opportunities.
Thorn: Southeast Asia and India’s digital ecosystem demands unique solutions for its distinct markets. This is why we’re building blueprints in real-time, designing approaches that unite our industry for collective progress and responsible growth.
2025 roadmap
- TRUST: We’re shaping the future of privacy and data protection through our government advisory role and council-led initiatives like SimPri which simplifies privacy compliance.
- TRANSFORMATION: From commerce, privacy and talent, to measurement, AI and CTV/OTT, we’re expanding our councils to tackle priority areas and deliver actionable solutions for today’s marketing challenges.
- TALENT: Our free IAB Academy certification program will standardise digital marketing skills, making professional growth more accessible across the region
Make the Most of Your Membership
Here’s how you can make the most of your membership this year:
- Be Seen: Network at Tiffin Time, connect at our AGM and Annual Members Evening, promote your company news on our global platform, and access exclusive events and roundtables.
- Be Heard: Feature in our new podcast, showcase expertise in “Meet Our Members”, submit your training modules for our IAB Academy industry certifications, contribute to research and whitepaper development, and share insights in IAB SEA+India x WARC discussions.
- Influence: Join our Strategic Advisory Board to steer industry vision, lead on our Industry Councils Board to drive practical transformation, participate in seven specialised councils, vote on IAB priorities at our AGM, and share feedback and ideas directly with IAB CEO in member 1:1s.
- Stay Ahead: Access exclusive insights, emerging trends, and diverse industry perspectives easily.
At IAB SEA+India, we’re not just shaping industry standards; we’re cultivating a collaborative community that thrives on shared knowledge, bold ideas, and collective progress.
Your participation is what makes this possible. In 2025, let’s continue turning our shared vision into meaningful action, together.
Kind regards,
Miranda Dimopoulos
Regional CEO