meet our members
Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Pritika Hemmady, Senior Client Partner APAC at DoubleVerify (DV). Discover how DV is strengthening the digital advertising ecosystem through verification, authentication, and trusted partnerships, while adapting their strategies to the diverse and rapidly evolving SEA and India region.
tell us about your company
DV is driven by a mission – to make the digital advertising ecosystem stronger, safer and more secure. We help brands improve the effectiveness of their online advertising, giving them clarity and confidence in their digital investment. Confidence is built on trust. Trust is achieved when a company’s mission, team and actions are aligned – doing things for the right reasons, with transparency and authenticity. Trust is foundational to the lasting partnerships we’ve built with global advertisers, as well as the world’s leading programmatic and social platforms, and publishers.
DV pioneered digital ad verification over a decade ago. Today, we authenticate media quality and power performance for the world’s largest brands, platforms and publishers.
How do you effectively balance the diverse dynamics of global, regional, and local markets in your role?
The SEA and India region is known for its rapid transformation, what aspects of the region fascinate and motivate you?
The SEA/India region’s rapid digital transformation is driven by mobile-first consumers, booming e-commerce, and innovative fintech solutions.
What’s most motivating is the diversity within the region. Each market has unique cultural, regulatory, and technological nuances, requiring a hyper-local yet scalable approach. The region’s diverse cultures and languages present both unique challenges and opportunities for tailored digital solutions.
Ultimately, the region’s potential for growth, its young, digital-savvy population, and the continuous evolution of consumer behavior make it an exciting frontier for innovation and impact.
Which IAB SEA+India member resources and opportunities have you found most valuable?
- WARC x IAB SEA+India CTV Discussion: We discussed the need for marketers to have a broader understanding of CTV’s purpose in the media mix.
- Tiffin Time Networking: This is a great initiative to reconnect and engage with industry peers in a relaxed environment.
- I was a Programmatic Committee Member at IAB SEA + India in 2019 and I found the sessions very useful in building industry knowledge and POVs.