meet our members
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Fauzan Ruslan, Country Lead, Malaysia at ADBRO.
tell us about adbro, what is your mission?
ADBRO is Asia’s No.1 high‑impact marketing channel across SEA, Taiwan/HK, India, and MENA. Through direct integrations with premium publishers and all top SSPs, we reach 350M+ exclusive monthly users—scaling to 1.2B+ cross‑screen.We deliver exclusively in‑image, page‑takeover, full‑screen and CTV formats with interactivity, context triggers and free creative adaptation — on IAS‑safe inventory with 24/7 optimization and transparent reporting.
Mission: turn attention into outcomes. Outcome pricing (CPCV/CPC/CPS/CPL) comes with performance guarantees and top‑up traffic if KPIs aren’t met, consistently driving 2–5× lift across awareness, engagement, traffic, leads and conversions.
With our programmatic “one pipe,” a single connection unlocks web, apps and streaming across multiple buying platforms—activate via DV360, TTD, or direct—keeping safety, measurement and guarantees consistent while reducing supply‑path hops and costs.what hero product are you most proud of at adbro?
what hero product are you most proud of at adbro?
ADBRO Exclusive In‑Image Suite. Directly integrated with Asia’s top publishers, we secure the highest‑attention real estate above the fold across web and full‑screen in apps. The suite spans scroll/reveal and animated/video takeovers with cards and under‑image video, amplified by our non‑intrusive full‑screen experiences and traffic boosters for instant actions.
Under the hood: machine‑learning inventory selection and a triple‑layer brand‑safety stack. In parallel, our semantic analysis, computer‑vision and real‑time signals power unique contextual targeting. The suite also plugs into our cross‑platform programmatic pipe so traders can activate us seamlessly.
Free creative adaptation and outcome‑linked pricing with top‑up guarantees consistently deliver 2–5× lift and award‑winning results.
what do you love most about working across southeast asia and india?
what’s your favourite thing about being part of the IAB SEA+India member network?
The best part is the genuine connection and shared purpose. Collaborating with experts who are both highly skilled and deeply committed to progress is energizing in such a fast‑moving region.
and finally, some may say, the most important question in our region – what’s your favourite food?
Nasi Lemak – local classic.