MOBKOI, the premium mobile advertising platform within The Brandtech Group, has appointed Simrat Sawhney as President of APAC. Reporting into the Chief Revenue Officer, Paolo Mulè, Sawhney will focus on expanding the company’s footprint across Asia Pacific, spanning Japan, Korea, Greater China, Southeast Asia, India, Australia and New Zealand. Sawhney’s arrival marks a pivotal moment in MOBKOI’s global journey as the company strengthens its presence across key markets and expands its innovative mobile-first solution, One Screen.
A Visionary Leader to Drive the APAC Momentum
Sawhney brings over 15 years of commercial leadership in digital media and technology across Asia Pacific, with a track record of scaling billion-dollar businesses and driving meaningful growth. With over a decade at Meta leading APAC sales and strategy for major advertiser verticals, followed by spearheading regional expansion at Epsilon (Publicis Groupe), she offers rare insight into how brands in the region drive performance through storytelling, data, and creative excellence. She combines fluency across emerging digital ecosystems and AI-driven personalization with deep experience in the convergence of brand and performance marketing. Recognized for her trusted client relationships and proven leadership of high-performing, cross-cultural teams, Sawhney is a powerful catalyst for MOBKOI’s acceleration in Asia-Pacific.
“From day one, I’ve been energized by a culture that blends creative excellence, product innovation, and ethical leadership,” said Sawhney. “Great brands are built on attention, emotion and precision. Mobkoi’s ability to blend the power of storytelling with mobile innovation is unmatched — and I’m thrilled to scale this impact across APAC’s diverse, mobile-first markets.”
Her appointment reinforces MOBKOI’s ambitions to strengthen its regional footprint, spark innovation, and forge even stronger partnerships with brands across Asia-Pacific.
One Screen: Designed for Mobile. Built for Impact.
Mobkoi is redefining mobile advertising — where creativity, data, and media converge in a single, seamless experience. At the heart of this new chapter is One Screen — MOBKOI’s powerful new solution for delivering high-impact advertising across brand touchpoints. From social media platforms to premium media and interactive experiences, One Screen enables brands to create immersive storytelling at scale.
“One Screen isn’t just a vision — it’s a promise,” Sawhney added. “A promise of limitless possibilities in a mobile-first world. I’m excited to work with our clients, partners, creators, and agencies to shape the future of mobile brand-building together.”
A Global Footprint in Full Expansion
Sawhney’s appointment comes as MOBKOI continues its global expansion. The company has recently opened a new office in Dubai and strengthened its presence in key markets like London, Paris, New York, and Singapore. This rapid growth is backed by a wave of new talent from top tech firms and creative agencies, all contributing to a shared mission: making MOBKOI the go-to mobile partner for brands worldwide.
With APAC accounting for the world’s largest mobile-first economies and fastest-growing ad markets, Sawhney’s appointment comes at a critical time for Mobkoi to establish leadership in attention-led mobile experiences.
“Simrat perfectly represents the new era MOBKOI is entering,” said Quentin Le Pape, CEO of MOBKOI. “She brings not only deep APAC expertise, but a vision that’s fully aligned with our global ambitions. With her leadership, we’re unlocking the next dimension of mobile excellence through One Screen.”