IAB SEA+India Regional Research
Just 29% of respondents in Thailand are prepared to pay to access advertising-free content according to a local research report released by the IAB SEA+India. However, 66% of respondents are willing to share information about their interests in return for access to free content.
In a research report just released by the IAB SEA+India, 34% of respondents in Singapore/Malaysia/Philippines say they will not pay for ad-free online content yet more than twice this number (72%) have paid for subscriptions to online streaming platforms, implying confusion over the definition of online content.
“An elusive question remains as to what data points would be considered acceptable to consumers and valuable to marketers, to ensure continued free access to high quality content,” says IAB SEA+India Regional Board member, Alvin Liong, IlmuOne Data, commenting on a lack of willingness by consumers in Indonesia to
There’s a significant gap between consumers’ perceived understanding of online data privacy and the value exchange of advertising providing access to free online content, according to a report just released by the Regional Board of the IAB SEA+India. More than 8000 people took part in the multilingual survey providing a rich seam of data such as 70% of respondents preferring a single login to access any website.
Author: Cyprus Jake Malinao, Teads
In this final white paper of a 3-part series from the Data and Addressability subgroup of our Programmatic Council, Cyprus Jake Malinao from Teads gives you 8 – yes 8 – attribution models that provide more insightful information than just last-click measurement.
Author: Emily Yri, Pubmatic
In this White Paper, Emily Yri from PubMatic predicts that all advertising will become digital and transacted programmatically in the future, and explains how this will be achieved and the benefits accrued from this transformation.
Webinar 27 September 2022 : Exclusive first look at part one of the latest APAC privacy research with Google, IPSOS, Deloitte and BCG.
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
In this final article in our four-part series, our Data Attribution Council explore an eCommerce brand’s Multi-Touch Attribution strategy to identify an optimised digital media mix to drive increased sales.
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
Part 3 of a 4-part series. Our Data & Attribution Council examine Marketing Mix Modelling for FMCG brands to measure the impact of different media activities.
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
In this second part of a 4-part series our Data & Attribution Council discuss challenges and differences in data available to marketers of Fast Moving Consumer Goods and eCommerce marketers.
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
What do the management of K-Pop phenomenon BLACKPINK and data-driven attribution have in common? More than you might think according to the IAB SEA+India Data & Attribution Council.
In this overview of the available types of data offered by data processors and vendors in the industry, we compare their advantages and disadvantages and what else to keep in mind when choosing your data targeting.
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