White Paper | Authors: Narayan Murthy Ivaturi, inMobi; Bayu Ramdhani, ilmuOne Data; Benjamin Rehberg, Teads; Alyce Erikson, LinkedIn; Francis Fung, Yahoo
In this overview of the available types of data offered by data processors and vendors in the industry, we compare their advantages and disadvantages and what else to keep in mind when choosing your data targeting.
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social
72% of companies believe they are across regulations, most are less ready than they think. In the first study of its kind in the region, IAB SEA+India surveyed over 1,700 marketers across all seven markets, including brands, agencies, publishers, partners, retailers, and e-commerce. The report, The Regional Regulatory Forecast: How Prepared Is The Digital Marketing Industry?
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social
Planning CTV campaigns for outcomes Across Southeast Asia and India, streaming has become one of the few channels where marketers can control not just who they reach, but how that reach performs. Ad-supported streaming now reaches between 72% and 94% of audiences across the region, with India alone contributing 547 million viewers choosing to watch
Stay ahead in digital marketing—get the latest IAB SEA+India insights, updates and opportunities direct to your inbox.