The IAB SEA+India Strategic Advisory Board is our highest level of industry advocacy, bringing together senior leaders to guide progressive, responsible growth for digital marketing across Southeast Asia and India.
The ABCs of Responsible AI Integration
AI is already part of daily marketing operations across Southeast Asia and India. Adoption is moving faster than governance, and regional organisations manage different requirements across seven markets.
Built for the realities of Southeast Asia and India, The ABCs of Responsible AI Integration help companies move forward with regulatory alignment as AI becomes embedded in everyday digital marketing practice.
What the guide gives you:
- The Access, Build, and Conduct framework, covering preparation, implementation, and ongoing operations
- Defined responsibilities across roles, clarifying who is accountable in each relationship
- Market-specific compliance actions across all seven markets, mapped by role
- A way to assess current AI governance practices and identify where safeguards need strengthening
