Vpon creates AI-Generated Campaign for Soft Drink Brand mezzanine makers
Vpon’s InVnity can generate styles of ads based on keywords and requirements. This image shows three completely different designs generated from different key words.
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Vpon Big Data Group (Vpon) has successfully developed the AI visual generative system InVnity, utilising AI and big data to generate and optimise advertising design and delivery. The system is 10 times more efficient than the design workflow in the past, and with the precise design requirements and keywords, the AI system will automatically generate high-quality advertising visuals with various creatives to choose from. InVnity would then identify tags such as age, location, and behaviour of the target audience to match the most relevant advertisement for each individual, and continuously monitor, evaluate and optimise the effectiveness of the advertisement in real-time.
The first client to use the revolutionary AI creative system is the Hong Kong-based soft drinks brand Mezzanine Makers. Through InVnity, a series of AI-powered advertisements were created, and the innovative collaboration campaign launched.
The system is 10 times more efficient than the design workflow in the past, and with the precise design requirements and keywords, the AI system will automatically generate high-quality advertising visuals with various creatives to choose from. InVnity would then identify tags such as age, location, and behaviour of the target audience to match the most relevant advertisement for each individual, and continuously monitor, evaluate and optimise the effectiveness of the advertisement in real-time.
The first client to use the revolutionary AI creative system is the Hong Kong-based soft drinks brand Mezzanine Makers. Through InVnity, a series of AI-powered advertisements were created, and the innovative collaboration campaign launched.
10x More Efficient, Breakthrough the Boundaries of Reality
Vpon reaches more than 900 million mobile devices every month, holding a vast amount of mobile device data, with media resources around the Asia-Pacific region. With InVnity, when creators input requirements and keywords based on their understanding of target audiences, the system will autonomously generate high-quality advertisements. This process is up to 10 times more efficient than the visual generating process in the past, allowing designers to explore more possibilities with just a few clicks. From realistic painting and comic styles to portraits and scenery photographs, InVnity is capable of generating a diversified artistic style in response to the prompts. However, the true power of InVnity is beyond reality. Creators can envision their products in surreal settings, such as historical and futuristic scenery, which would otherwise require a large amount of production costs and resources in real life.
The 'Dreambooth' function of InVnity allows products to appear in any scene from past, present, or future, bringing unlimited possibilities.
AI-powered Analytics, Reaching the Full Potential
For Mezzanine Makers, Vpon's professional team created a series of advertising visuals using InVnity, tailored for the brand’s target audiences. The system's AI capabilities allow it to learn from real-time advertising results and continuously optimise the visual material based on big data analysis. Fanko Yim, Global Solutions Director of Vpon Big Data Group says, "Mezzanine Makers has a diverse target audience. Making good use of InVnity allows us to quickly provide a range of advertising designs for our clients in a cost-effective way. To overcome the pain points of designers and the limitation of resources, we specifically designed the ‘dreambooth’ function in InVnity, which can generate quality designs using our client’s product photos as the main subject. Creators can then quickly modify details such as background and clothing with the ‘inpainting' function, for a highly flexible advertising design experience."
Different from other AI visual generative tool in the market, the 'inpainting' function of InVnity allows designers to make partial modifications to details such as background and clothing.
Arthur Chan, Chief Operating Officer of Vpon Big Data Group, believes that integrating AI and big data will drive significant breakthroughs in the advertising industry: "Artificial intelligence is changing the world rapidly. We can foresee that AI would be found at every corner of business activities very soon," he explains. "Therefore, Vpon will not cease our AI innovation. InVnity will keep on learning and improving from our database, while simultaneously collecting visual-based data with the new technology, furthering our understanding of the audiences."
The ultimate goal of Vpon's AI technology team is to leverage InVnity to deliver cost-effective, hyper-personalised, and innovative advertising designs to individual brand audiences, ensuring that each potential customer receives a brand message that resonates with them on a deeper level.
InVnity can generate an array of design responding to the prompts, enhancing the efficiency significantly.
Adrian Ng, the co-founder of Mezzanine Makers, expressed his excitement at the brand's ability to reach the public in a new and unique way. “As a Hong Kong-based brand, Mezzanine Makers has always drawn inspiration from old Hong Kong in its designs. The unique styles of these AI-powered advertisements by Vpon perfectly aligns with our innovative brand image. As an independent boutique soft drink brand, we may not have the resources to ensure the effectiveness of our advertisements at all times, meaning we could potentially miss out when a change of visual or strategy is needed. However, with the InVnity AI system, advertising performances are analysed autonomously for real-time optimisation of the strategy and visuals, ensuring the advertisements are amplifying our brand message, and none of our resources are wasted.”
For Vpon, InVnity is merely the starting point of the company's AI development. Arthur Chan says they will continue to enhance the system’s capability and user’s journey, using their big data expertise to tailor to the needs of brands. With a focus on innovative technologies, Vpon is striving to revolutionise the advertising industry and break through existing limitations.
About Vpon Big Data Group
Vpon Big Data Group is a leading big data company focused on data analytics built with cutting-edge technologies to provide clients with the broadest set of mobile data across Asia in delivering effective mobile data-driven marketing solutions. Supported by the accumulation of data from 900 million mobile devices and strategic partnerships with premium media resources across APAC, Vpon provides clients with customised data-centric marketing solutions, including data analytics services, brand awareness, performance-driven and cross border marketing solutions.
Vpon Taiwan has obtained ISO 27001 (Information Security Management) and ISO 27701 (Privacy Information Management) Certification from British Standard Institution (BSI), becoming the first big data company to attain both certifications and setting an exciting milestone for the data industry.
About Mezzanine Makers
Mezzanine Makers are based at Mezzanine floor, the shadowy floor between Ground and First. It is a space between normalities, a mysterious existence hidden in plain sight. In here, they reimagine your everyday beverages, creating flavours out of the ordinary.
(Almost) down-to-earth premium sodas by Mezzanine Makers, proudly made in Hong Kong.
