essential resources.
The IAB SEA+India Essential Resources hub brings together our most useful, evergreen content, built with input from our Board and Councils.
Looking for what to do next? Start here. A curated collection of our highest-impact resources: practical guides, concise frameworks, research summaries, and policy explainers for the SEA + India market.
ai
The ABCs of Responsible AI Integration
It Takes Three: How Southeast Asia and India’s Brands, Agencies and Partners Balance AI Creative with Human Strategy
When Ads Are Infinite But Attention Isn’t: Three AI Personas to Help You Do Things Better, Do Better Things and Create New Things Entirely
Reading Tomorrow’s Results Today: How AI Predicts Campaign Success
Finding Audiences You Didn’t Expect: AI in Audience, Inventory, and Identity Planning
Southeast Asia & India’s AI Media Buying & Optimisation Breakthrough
commerce media
The Four Types of Retail Media Network Creating Custom Growth Strategies Across Southeast Asia and India
The Full Story: How Southeast Asia and India Connect Every Chapter of Retail Media Measurement
No Shelf Space Needed: How Non-Endemic Brands Reach Every Retail Consumer
Breaking Silos to Build Consumer-First Retail Media in Southeast Asia and India
Harnessing Retail Media Networks: Full-Funnel Strategies for Engaging Southeast Asia and India’s Digital Consumers
INSIDE RETAIL MEDIA NETWORKS: UNDERSTANDING THE INTENTION-INVESTMENT GAP IN SEA AND INDIA
video & ctv/ott
The New Economics of Streaming: A CTV/OTT Investment Guide for Southeast Asia and India
Inside CTV: The promise and predicament of a hybrid channel in Asia
What Web 3.0 means for Streaming Industry?
measurement
Setting the Standard: Introducing the IAB SEA+India Measurement Maturity Framework
Using Measurement to Improve Sustainability In Advertising
Evolution of Measurement
Measurement of Emerging Channels in Programmatic
Targeting & Measurement in a Cookieless World
data & identity
Inside data privacy: Why Asia is getting lost in translation
Inside India: The Dynamics in a High Growth and Diverse Digital Market
Evolving Strategies: The Future of Omnichannel Marketing and Data Privacy in Southeast Asia and India
Chasing Unicorns: Are Data Clean Rooms Elusive To Most Marketers?
Leveraging data partnerships to augment first-party data strategy
Why smart marketers are moving on from last click attribution
responsible advertising
Creating SimPri: Simplifying Privacy for a Responsible Digital Future
Inside data privacy: Why Asia is getting lost in translation
Inside India: The Dynamics in a High Growth and Diverse Digital Market
Evolving Strategies: The Future of Omnichannel Marketing and Data Privacy in Southeast Asia and India
Performance Marketing In A Post-deterministic World
