essential resources.

The IAB SEA+India Essential Resources hub brings together our most useful, evergreen content, built with input from our Board and Councils.

Looking for what to do next? Start here. A curated collection of our highest-impact resources: practical guides, concise frameworks, research summaries, and policy explainers for the SEA + India market.

ai

The ABCs of Responsible AI Integration

It Takes Three: How Southeast Asia and India’s Brands, Agencies and Partners Balance AI Creative with Human Strategy

When Ads Are Infinite But Attention Isn’t: Three AI Personas to Help You Do Things Better, Do Better Things and Create New Things Entirely

Reading Tomorrow’s Results Today: How AI Predicts Campaign Success

Finding Audiences You Didn’t Expect: AI in Audience, Inventory, and Identity Planning

Southeast Asia & India’s AI Media Buying & Optimisation Breakthrough

commerce media

The Four Types of Retail Media Network Creating Custom Growth Strategies Across Southeast Asia and India

The Full Story: How Southeast Asia and India Connect Every Chapter of Retail Media Measurement

No Shelf Space Needed: How Non-Endemic Brands Reach Every Retail Consumer

Breaking Silos to Build Consumer-First Retail Media in Southeast Asia and India

Harnessing Retail Media Networks: Full-Funnel Strategies for Engaging Southeast Asia and India’s Digital Consumers

INSIDE RETAIL MEDIA NETWORKS: UNDERSTANDING THE INTENTION-INVESTMENT GAP IN SEA AND INDIA

video & ctv/ott

The New Economics of Streaming: A CTV/OTT Investment Guide for Southeast Asia and India

Inside CTV: The promise and predicament of a hybrid channel in Asia

What Web 3.0 means for Streaming Industry?

measurement

Setting the Standard: Introducing the IAB SEA+India Measurement Maturity Framework

Using Measurement to Improve Sustainability In Advertising

Evolution of Measurement

Measurement of Emerging Channels in Programmatic

Targeting & Measurement in a Cookieless World

data & identity

Inside data privacy: Why Asia is getting lost in translation

Inside India: The Dynamics in a High Growth and Diverse Digital Market

Evolving Strategies: The Future of Omnichannel Marketing and Data Privacy in Southeast Asia and India

Chasing Unicorns: Are Data Clean Rooms Elusive To Most Marketers?

Leveraging data partnerships to augment first-party data strategy

Why smart marketers are moving on from last click attribution

responsible advertising

Creating SimPri: Simplifying Privacy for a Responsible Digital Future

Inside data privacy: Why Asia is getting lost in translation

Inside India: The Dynamics in a High Growth and Diverse Digital Market

Evolving Strategies: The Future of Omnichannel Marketing and Data Privacy in Southeast Asia and India

Performance Marketing In A Post-deterministic World

Vietnam : Understanding The Consumer Perspective On Data Privacy In Sea