Insights.
Explore the latest news and resources
IAB SEA+India is global destination for the latest on trends, analysis, news and resources.
Explore the intelligence hub for original research, insights from our Board and Councils, latest news and the WARC x IAB SEA+India Inside Series.
Magnite Research in India Finds Streaming TV Enhances Ad Recall, Cultivates Trust, and Drives Purchase Intent
Streaming TV emerges as a game-changer in India with 547 million viewers, 405 million of whom watch ads. According to Magnite’s latest study, premium
Technology investment set to surge in Singapore as 100% of marketers and agencies face data challenges, Lotame report reveals
Singapore marketers struggle with data orchestration but are turning to data collaboration platforms, according to Lotame’s new global study.
Feel the pulse: Yahoo DSP Study Reveals Insights into the minds of Singapore Marketers
Learn key insights from the Yahoo DSP Study on Singapore’s marketing trends for 2025, including AI, data challenges, and performance strategies.
Partnering for Progress: How The Trade Desk is Empowering Talent Through Industry Collaboration
The Trade Desk’s high performers gain invaluable industry experience and leadership skills through IAB SEA+India Councils. Learn how this approach benefits all involved.
Foodpanda forecasts increasing demand for quick-commerce
See how Foodpanda’s 2024 trends report delivers insights into rising demand for quick-commerce and targeted ads.
Meet our Board Members: Catherine Flynn, LinkedIn
Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Catherine Flynn, Director,
Meet our Board Members: Sea Yen Ong, TikTok
Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Sea Yen Ong,
SINGAPORE’S LOVE FOR LEARNING – 28% PREFER EDUCATIONAL PODCASTS
Global brand lift measurement company On Device reveals new findings on Singapore’s podcast preferences. Showcasing a significant tilt towards educational content which captures the
DecenterAds Unveils Cutting-Edge Features of DSP Evolve Programmatic Ad Campaigns
DecenterAds launches enhanced DSP for brands and advertisers in the APAC region, offering even greater performance, transparency, and control over programmatic ad campaigns.
The Changing Landscape of Indian Television
India’s addressable TV ad market surges! It accounted for 9.8% of TV ad revenue in 2023 and is set to exceed 13% by 2025.
Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimisation
Member News. Yahoo Blueprint is now available within the Yahoo DSP. This AI-powered suite enhances ad performance through advanced analytics and campaign optimisation, improving
Magnite Research Uncovers Ad-Supported Streaming Services Deliver Scale and Impact for Brands in Southeast Asia
Explore Magnite’s latest study on Southeast Asia’s streaming trends and see how 71% embrace ad-supported TV, impacting brand connections. Uncover the power of cross-device