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Google launches new AI-powered marketing tools on Search and YouTube
At Google Marketing Live Southeast Asia (GML SEA) in Singapore, Google announced a new generation of AI-powered tools on Search and YouTube designed to
Simrat Sawhney Joins MOBKOI as President of APAC — A Strategic Force Behind the Brand’s Global Acceleration
MOBKOI, the premium mobile advertising platform within The Brandtech Group, has appointed Simrat Sawhney as President of APAC. Reporting into the Chief Revenue Officer,
FreeWheel and Innity Announce Strategic Partnership to Expand Premium CTV and Online Video Advertising Across Southeast Asia and Hong Kong
The partnership combines FreeWheel’s global ad tech with Innity’s local market expertise, enabling brands to access curated CTV and premium video audiences with greater
Ogury Launches Ogury One, A New Advertising Platform To Address Signal Loss
Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today announced the launch of its new client-facing platform. Designed
How OTT is transforming advertising in Singapore: Insights from viewers and advertisers
New Nexxen research reveals how Singapore viewers respond to OTT ads—and what marketers must know.
Beyond Cost Efficiency: How SPO is Transforming Digital Advertising in SEA and India
Priya Bhatia of OpenX shares why supply path optimisation is essential for digital advertising in SEA & India.
Magnite Research in India Finds Streaming TV Enhances Ad Recall, Cultivates Trust, and Drives Purchase Intent
Streaming TV emerges as a game-changer in India with 547 million viewers, 405 million of whom watch ads. According to Magnite’s latest study, premium
Technology investment set to surge in Singapore as 100% of marketers and agencies face data challenges, Lotame report reveals
Singapore marketers struggle with data orchestration but are turning to data collaboration platforms, according to Lotame’s new global study.
Feel the pulse: Yahoo DSP Study Reveals Insights into the minds of Singapore Marketers
Learn key insights from the Yahoo DSP Study on Singapore’s marketing trends for 2025, including AI, data challenges, and performance strategies.
Partnering for Progress: How The Trade Desk is Empowering Talent Through Industry Collaboration
The Trade Desk’s high performers gain invaluable industry experience and leadership skills through IAB SEA+India Councils. Learn how this approach benefits all involved.
Foodpanda forecasts increasing demand for quick-commerce
See how Foodpanda’s 2024 trends report delivers insights into rising demand for quick-commerce and targeted ads.
SINGAPORE’S LOVE FOR LEARNING – 28% PREFER EDUCATIONAL PODCASTS
Global brand lift measurement company On Device reveals new findings on Singapore’s podcast preferences. Showcasing a significant tilt towards educational content which captures the