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Technology investment set to surge in Singapore as 100% of marketers and agencies face data challenges, Lotame report reveals
Singapore marketers struggle with data orchestration but are turning to data collaboration platforms, according to Lotame’s new global study.
Feel the pulse: Yahoo DSP Study Reveals Insights into the minds of Singapore Marketers
Learn key insights from the Yahoo DSP Study on Singapore’s marketing trends for 2025, including AI, data challenges, and performance strategies.
Partnering for Progress: How The Trade Desk is Empowering Talent Through Industry Collaboration
The Trade Desk’s high performers gain invaluable industry experience and leadership skills through IAB SEA+India Councils. Learn how this approach benefits all involved.
Foodpanda forecasts increasing demand for quick-commerce
See how Foodpanda’s 2024 trends report delivers insights into rising demand for quick-commerce and targeted ads.
SINGAPORE’S LOVE FOR LEARNING – 28% PREFER EDUCATIONAL PODCASTS
Global brand lift measurement company On Device reveals new findings on Singapore’s podcast preferences. Showcasing a significant tilt towards educational content which captures the
DecenterAds Unveils Cutting-Edge Features of DSP Evolve Programmatic Ad Campaigns
DecenterAds launches enhanced DSP for brands and advertisers in the APAC region, offering even greater performance, transparency, and control over programmatic ad campaigns.
The Changing Landscape of Indian Television
India’s addressable TV ad market surges! It accounted for 9.8% of TV ad revenue in 2023 and is set to exceed 13% by 2025.
Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimisation
Member News. Yahoo Blueprint is now available within the Yahoo DSP. This AI-powered suite enhances ad performance through advanced analytics and campaign optimisation, improving
Magnite Research Uncovers Ad-Supported Streaming Services Deliver Scale and Impact for Brands in Southeast Asia
Explore Magnite’s latest study on Southeast Asia’s streaming trends and see how 71% embrace ad-supported TV, impacting brand connections. Uncover the power of cross-device
DecenterAds Transforms Digital Advertising with Bid Price Multipliers
DecenterAds enhances digital advertising in APAC with Bid Price Multipliers, offering dynamic bid adjustments for campaigns. This innovation boosts flexibility and performance, marking a
Tyroo strengthens its presence in Emerging Markets
AdTech platform, Tyroo Technologies is expanding into the emerging markets of Bangladesh, Cambodia, Laos, Myanmar, and Nepal in a plan to capitalise on growth
Vpon creates AI-Generated Campaign for Soft Drink Brand mezzanine makers
Vpon Big Data Group (Vpon) has created a series of advertisements using its new AI visual generative system, InVnity for Hong Kong-based soft drinks