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DecenterAds Transforms Digital Advertising with Bid Price Multipliers
DecenterAds enhances digital advertising in APAC with Bid Price Multipliers, offering dynamic bid adjustments for campaigns. This innovation boosts flexibility and performance, marking a
Tyroo strengthens its presence in Emerging Markets
AdTech platform, Tyroo Technologies is expanding into the emerging markets of Bangladesh, Cambodia, Laos, Myanmar, and Nepal in a plan to capitalise on growth
Vpon creates AI-Generated Campaign for Soft Drink Brand mezzanine makers
Vpon Big Data Group (Vpon) has created a series of advertisements using its new AI visual generative system, InVnity for Hong Kong-based soft drinks
APAC Outperforms Other Regions in Video Viewability
Video viewability rates in APAC are some of the highest globally. This year’s Global Insights Report from IAB SEA+India member, DoubleVerify, shows that while
Moving Walls to Launch Outdoor Advertising Technology Platform in Japan
IAB SEA+India member, Moving Walls, a global advertising technology company based in Singapore, has announced a partnership with JR East Marketing & Communications Inc.
HEAR Our CEO and regional board CHAIR talking about retail media advertising
Our Regional CEO, Miranda Dimopoulos and Regional Board Chair, JJ Eastwood from the Carousell Media Group discuss why Retail Media is having
The metaverse doesn’t exist yet but you should still be experimenting
Member News: Essence
This report from Essence looks at the realities of the Metaverse – what it is today, consumer
Teads Launches New Initiative To Support Brands’ CSR Programmes
Member News: Teads
Global media platform, Teads has launched its Teads Care not-for-profit advertising program to aid brands in their
Location Media Xchange Launches Revenue Management Suite for OOH Media Owners
Member News: Moving Walls Group
Location Media Xchange (LMX), the supply-side technology arm of the Moving Walls Group has launched
Moving Walls Partners GroupM to Deliver Accountable Outdoor Advertising
Member News: Moving Walls Group and GroupM
Moving Walls Partners GroupM to provide a single view of all OOH media possibilities