Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified Advertising technology.
Background: The Challenge of Signal Loss
As digital advertising faces increasing challenges with diminishing addressability across the open internet, Ogury’s mission has always been to deliver scalable, privacy-safe advertising solutions. To overcome signal loss, the company developed Personified Advertising, a method of targeting personas—anonymized groups categorised by common attributes, interests, and purchase intentions— instead of tracking individuals. Persona-based targeting leverages zero-party data collected through large-scale surveys —enriched by billions of data points such as contextual, semantic, bid request, and campaign delivery data— refined by AI and applied at the placement level. This exclusive technology functions with or without IDs, maintaining addressability across the open internet, at scale. By combining traditional targeting approaches with privacy-safe aggregated data, this method delivers superior results compared to solutions limited only to contextual targeting or alternative IDs.
Ogury One: Empowering Brands and Agencies
Ogury One gives brands and agencies hands-on direct access to Personified Advertising, allowing them to seamlessly activate Ogury’s zero-party data and proprietary personas in just one click. The platform streamlines digital campaigns by enabling advertisers to autonomously define audiences at scale, launch campaigns to engage them with enhanced creatives, and optimize performance in real time. Advertisers can tap into Ogury’s expansive reach of over 2.5 billion unique devices per month on mobile and desktop, across 49 countries.
Key Features of Ogury One
Available to existing and future Ogury clients, as both a self-serve portal and API-integrated solution, Ogury One offers three core capabilities:
Intelligent Planning: Multiple approaches to unlock the full potential of persona-based targeting:
- AI-powered Persona Builder that converts any brief from plain text or keywords into a clear list of the most relevant personas for each campaign.
- Turnkey personas that can be combined to create custom audiences, offering endless possibilities locally or internationally. Users can explore these available personas through detailed insights, including answers to survey questions to qualify them, discriminant interests, preferred sites/apps, demographic data and devices, times, and regions they are most active.
- Audience-matching capabilities that extend advertisers’ existing reach across broader segments of the open web.
Effortless Activation: Campaign set-up and optimisation through the intuitive Ogury One dashboard or advertisers’ preferred campaign management tool or DSP, requiring minimal technical expertise.
Comprehensive Reporting: Detailed analytics for campaign monitoring and optimisation, available both within the platform or through direct integration with clients’ business intelligence tools.
“Ogury One is a ground-breaking user-friendly tool that simplifies campaign management while delivering unprecedented on-target performance and scale for brands and agencies. They can now seamlessly orchestrate their Personified Advertising campaigns with complete control—whether through our robust platform or API integrations,” explained Rishi Bedi, Managing Director APAC at Ogury. “This transformative solution marks a significant milestone for Ogury, empowering our clients to achieve exceptional results while setting new industry standards.”
About Ogury
Ogury is a global AdTech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people.
We deliver relevant audiences at scale and on quality publisher inventory thanks to our exclusive data, which is meticulously collected and crafted from millions of self-declared customer surveys, enriched with billions of impactful data points, and refined by AI. This results in audience insights and performance not available through any other AdTech platform. Founded in 2014, Ogury is a global organisation with a diverse team of 500+ people across 19 countries.