The partnership combines FreeWheel’s global ad tech with Innity’s local market expertise, enabling brands to access curated CTV and premium video audiences with greater efficiency and scale.
FreeWheel, a Comcast Company and global technology platform for the premium video advertising industry, has today announced a strategic partnership with leading media company Innity to streamline media buying and boost audience addressability across CTV and premium digital video inventories. Innity’s clients – agencies and advertisers – will be able to connect effectively with premium video sellers across Southeast Asia and Hong Kong through FreeWheel’s ad server technology and supply-side platform.
The FreeWheel Streaming Hub offers a single-entry point for advertisers to access premium video inventory seamlessly and effectively. Combining one of the world’s largest pools of premium inventory and direct-to-supply technology, the FreeWheel platform enables relevant and trusted connections between global buyers and sellers to maximise outcomes for advertisers and media owners.
Via the partnership, Innity will provide demand generation across seven key markets – Singapore, Vietnam, Thailand, Malaysia, Philippines, Indonesia, and Hong Kong – while also leveraging its extensive local insights and publisher network to provide market expertise and campaign optimisation for brands across the region. Established in 1999, Innity boasts a strong foothold in Southeast Asia working with over 5,500 media owners, including major newspaper portals and premier sites across a variety of content interests such as technology, lifestyle, automotive, business, and entertainment. Its solutions combine some of the best features of attention-based rich media and performance-driven marketing, catering for some of the world’s largest brands.
The duo will also aid advertisers to reach key audience segments across high-impact verticals such as automotive, finance, FMCG, and lifestyle. By combining Innity’s regional media reach with FreeWheel’s premium video infrastructure, the collaboration supports more relevant campaign strategies that align with brands’ audience and content objectives.
“This collaboration comes at a crucial time as advertisers seek to capitalise on the rapid growth of CTV and streaming in the region, through the right balance of quality inventory and campaign efficiency,” commented Fabian Looa, COO and Co-Founder at Innity. “We’re excited to partner with FreeWheel to offer brands a smarter, more scalable way to connect with audiences. This partnership also aligns with our broader vision to expand our video and CTV offerings and help our partners thrive in a streaming-first future.”
