meet our members
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Gibson Camson, Head of Advertising Operations at Carousell Media Group.
tell us about carousell media group, what is your mission?
At Carousell Media Group, our mission is to lead the Retail Media industry across Southeast Asia and Hong Kong by enabling brands to effectively engage with their audience. We leverage rich first-party data and shopping intent signals to help brands achieve all their campaign objectives, whether it’s increasing visibility, driving conversions, or fostering deeper customer relationships. By combining data-driven insights with a deep understanding of local markets, we’re committed to delivering measurable results and evolving with the needs of both our clients and their customers.
what hero product are you most proud of at carousell media group?
At Carousell Media Group, we’re most proud of our Carousell Shopping Ads. This hero product helps brands drive traffic by targeting new users who are actively searching for or browsing products related to their brand or even competitors. What sets it apart is the ability to amplify campaigns through high-impact ads, which is ideal for major promotions and driving significant engagement. All of this is made possible by our rich first-party audience data and contextual shopping signals, enabling us to deliver highly relevant, tailored experiences that drive results.
what do you love most about working across southeast asia and india?
What I love most about working across Southeast Asia and India is the incredible diversity and the chance to collaborate with talented peers who share a passion for unlocking new opportunities. Each market brings its own unique challenges and insights, and it’s exciting to work together to adapt, innovate, and achieve a common goal. The opportunity to learn from such a wide range of perspectives and cultures makes the work both rewarding and inspiring.
what’s your favourite thing about being part of the IAB SEA+India member network?
Being part of the IAB SEA+India Member network is incredibly rewarding because it gives me the opportunity to guide and support industry leaders in advancing their knowledge of Southeast Asia’s ad tech ecosystem. The collaborative spirit among members is truly inspiring, everyone is so willing to share their expertise and insights without hesitation. It’s this unselfish approach to knowledge-sharing that helps drive the industry forward and creates a strong sense of community.
and finally, some may say, the most important question in our region – what’s your favourite food?
Singapore’s pork char siew and chicken rice! 🙂