meet our members
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Karl Duffill, Director, Go-To-Market – Southeast Asia / South Asia Frontier at Google.
tell us about google, what is your mission?
Google’s mission is to organise the world’s information and make it universally accessible/useful.
what hero product are you most proud of at google?
Google Maps because it’s which is helping 2 billion monthly users navigate and explore their worlds faster and easier. I rely on it daily myself, whether I’m commuting here in Singapore or discovering hidden gems while traveling.
what do you love most about working across southeast asia and india?
The vibrancy, hustle and determination to make progress. This translates into an unwavering determination to maximize all opportunities; and try new things (oftentimes leading to innovation).
what’s your favourite thing about being part of the IAB SEA+India member network?
The ability to engage with so many fantastic individuals who work in the world’s most vibrant digital economy.
and finally, some may say, the most important question in our region – what’s your favourite food?
Difficult! If I’m pushed… it has to be roti prata!