meet our members
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Divya Acharya, VP of Solutions Design & Marketing Science, APMEA at WPP Media.
tell us about wpp media, what is your mission?
WPP Media’s fully integrated offering enables clients to unify media, data and production and holistically manage their owned, earned, shared and paid activities to deliver personalisation at scale.
what hero product are you most proud of at wpp media?
Journeys – Our proprietary platform for planning, activation and measurement of advanced out of home client campaigns. I’m proud of it as it’s one of the rare few instances, where the platform was built in APAC for the region, by the region.
what do you love most about working across southeast asia and india?
Innovation mindset – This is where ‘jugaad’ began. Lateral thinking is built into cultures across India, Indonesia, Thailand, and beyond. With today’s economic realities, the world is looking East for unconventional innovation. As a product head, I love working in this region because the mindset translates ideas into outcomes, fast.
what’s your favourite thing about being part of the IAB SEA+India member network?
The diversity. Intentional diversity. Not just in demographic representation. Every council has a slice from across the ecosystem – agencies, platforms, partners and big tech. This lead to the sessions being richer, richer in debate, ideas and output.
and finally, some may say, the most important question in our region – what’s your favourite food?
Ramen. I learnt how to eat with chopsticks after moving to Singapore. I felt that I’d turned a corner and assimilated, once I conquered eating ramen with chopsticks. My colleagues enjoyed weeks of hilarity while I learnt 🙂