meet our members
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Danielle Goh, Senior Industry Director at Teads and IAB SEA+India 2026 Industry Leadership Board Member & Co-Lead of the Video Council.
tell us about teads, what is your mission?
Teads is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across every screen. By combining predictive AI, premium media, creative excellence, and privacy-first addressability and measurement, Teads helps brands achieve meaningful business outcomes across the full marketing funnel. Our mission is to drive lasting value across the digital ecosystem, fostering an environment where brands, media owners, and consumers thrive together. Being present during high-intent, deeply contextual reading moments drives far better attention and brand equity than lean-back, skimming moments.
what hero product are you most proud of at teads?
It’s got to be our creative stack! We don’t use templates, so whether it is our in-Read formats or our CTV instream and Homescreen offering, any brand that comes to us gets a little touch of magic to the story they are trying to convey. One of my favourite ads is a beverage company who was launching a new form factor for their drinks. We’d first encourage users to drag their finger along the digital perforated line, mimicking how the new packaging looks, to rip open the packet. That starts the video. In another execution, during the brand’s birthday campaign, we utilised the mobile user’s microphone to get them to “blow” out the candles for a little surprise after. These show, not tell executions transform passive viewing into active delight. There is a certain elegance around ads that can extend a marketing concept through localised executions, in to a memorable, tactile experience.
what do you love most about working across southeast asia and india?
The sheer size of the opportunity in these combined markets. Short-form vertical video accounts for up to 90% of social media consumption in India. Elsewhere, Southeast Asians rank as one of the top consumers of short-form videos – and specifically social videos. Yet tackling any single country within INSEA is no easy feat given it’s diversity. A strategy that wins in the nuanced, multi-lingual landscape of India cannot simply be replicated in Indonesia’s booming social commerce ecosystem or Vietnam’s creator economy. Every market demands its own playbook, distinct cultural fluency, and localised infrastructure. Navigating this diverse complexity is exactly what makes the region the most vibrant and rewarding frontier in the digital world today.
what’s your favourite thing about being part of the IAB SEA+India member network?
What I love most about being part of the IAB SEA+India Member network is the rare third space it provides to step outside the day to day grind, and think strategically about where the industry is heading next. The concentration of industry veterans within this network is unmatched. I can plug into a chat with almost anyone and walk away with a deeper, nuanced understanding of the ecosystem. In a region as dynamic and diverse as INSEA, having access to this network is such a privilege and experience!
and finally, some may say, the most important question in our region – what’s your favourite food?
Chicken rice. It is such a simple concept, but every single country in SEA+IN has their own version of it, with a delightfully different spin, different spice. I have run a blind taste test of Singapore’s Hainanese chicken rice, and I am happy to share the results of the best chicken rice, to anyone who wants to look at the data…