meet our members
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Alisha Sharma, Sales Director at Kargo and IAB SEA+India 2026 Programmatic Council Member.
tell us about kargo, what is your mission?
Kargo is a leading omnichannel ad-tech platform delivering innovative advertising solutions that enhance user experience and drive measurable outcomes for marketers, publishers, and consumers. Our platform offers a full-funnel suite of products across video, display, and commerce, optimized for all screens including mobile, desktop, and Connected TV (CTV). Kargo combines creative, targeting, and measurement innovations to make advertising more engaging, efficient, and impactful at scale.
Our mission is simple: cut through the noise of today’s crowded digital landscape by delivering high-impact, contextually relevant ads that captivate people.
what hero product are you most proud of at kargo?
I think the most exciting products are Spotlight & our Core enhanced video formats.
Spotlight is a unique high attention ad experience that triggers based on user behaviour as they engage with and disengage from content online. Spotlight has consistently outperformed on every KPI ranging from Awareness and Impact to Consideration.
Kargo CORE enables marketers to “create once, run everywhere” for video. It enables consistent, high-impact creative across CTV, pre-roll, and OTT, helping brands build stronger recall and loyalty.
what do you love most about working across southeast asia and india?
I think the best part is the diversity, the people, the markets, the cultures. It presents unique challenges and learning opportunities. Working across Southeast Asia and India demands real mental flexibility and cultural sensitivity — the ability to stay consistent and genuine even as scenarios and market challenges shift underneath you.
what’s your favourite thing about being part of the IAB SEA+India member network?
I think it’s connecting with people from different backgrounds, cultures and roles across the industry. People sharing their perspectives and learnings, lively but balanced debate and overall a very warm open environment. It allows you to look at things from a different vantage point and gain real perspective.
Also love the furry love, the dog cutout from the
August Members Evening has found a permanent place in my study! My friends who work in other industries were equal parts impressed and amused!
and finally, some may say, the most important question in our region – what’s your favourite food?
Absolutely impossible to choose just one! Indian food is definitely comfort food but the comfort list has grown to include wonton soup, Sop Buntut, Kimchi ramyeon and Katsu curry. My favorite guilty pleasure is Buldak Carbonara though!
