Beyond Cost Efficiency: How SPO is Transforming Digital Advertising in SEA and India
Priya Bhatia of OpenX shares why supply path optimisation is essential for digital advertising in SEA & India.
09/04/2025
Insights & Thought Leadership.
letter from the CEO: The IAB SEA+India 2025 Roadmap
New podcast, expanded councils, additional leadership roles, exclusive insights, and more.
07/01/2025
Partnering for Progress: How The Trade Desk is Empowering Talent Through Industry Collaboration
The Trade Desk’s high performers gain invaluable industry experience and leadership skills through IAB SEA+India Councils. Learn how this approach benefits all involved.
02/12/2024
Harnessing Retail Media Networks: Full-Funnel Strategies for Engaging Southeast Asia and India’s Digital Consumers
Our Retail Media Council reveals full-funnel strategies for SEA and India’s digital consumers. Discover top, middle, and bottom funnel tactics reshaping retail media.
18/11/2024
Creating SimPri: Simplifying Privacy for a Responsible Digital Future
Learn how IAB SEA+India’s Responsible Privacy Council is simplifying privacy standards for a responsible digital future in Southeast Asia and India.
11/11/2024
Transforming Digital Marketing Education in Southeast Asia and India: Bridging Skill Gaps and Shaping Future Talent with the IAB Academy
Our IAB Academy will transform digital skills across Southeast Asia and India. Join the movement to build a future-ready digital workforce!
05/11/2024
Meet our Board Members: Catherine Flynn, LinkedIn
Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Catherine Flynn, Director, Agency Development & Marketer Education at LinkedIn and IAB SEA+India Regional Board Member.
05/11/2024
Letter from the CEO: 2024 AGM Highlights
Our AGM was abuzz with insights and member-driven initiatives. Find out the key highlights and how you can shape the future of digital advertising.
22/10/2024
Meet our Board Members: Sea Yen Ong, TikTok
Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Sea Yen Ong, Head of Partnerships for Philippines, Thailand, Vietnam at TikTok and IAB SEA+India Regional Board Member.
25/09/2024
Inside data privacy: Why Asia is getting lost in translation
New IAB SEA+India x WARC feature on data privacy in Asia, with insights from our Responsible Privacy Council, highlights the importance of clear definitions and collaborative cross-departmental efforts in navigating the complex privacy landscape.
16/09/2024
INSIDE RETAIL MEDIA NETWORKS: UNDERSTANDING THE INTENTION-INVESTMENT GAP IN SEA AND INDIA
Retail media networks in SEA & India are booming, presenting a vast landscape of untapped investment opportunities. Our Retail Media Council shares insights on the challenges and strategies to unlock this potential for exponential growth.
22/07/2024
Inside India: The Dynamics in a High Growth and Diverse Digital Market
India’s marketing effectiveness explored in the first IAB SEA+India x WARC feature, with exclusive insights from our Regional Board on the challenges and opportunities unique to this diverse market. Discover how cultural nuances, data, and infrastructure shape the landscape.
22/07/2024