letter from the CEO: The IAB SEA+India 2025 Roadmap
New podcast, expanded councils, additional leadership roles, exclusive insights, and more.
07/01/2025
Insights & Thought Leadership.
Inside CTV: The promise and predicament of a hybrid channel in Asia
See how digital leaders are navigating CTV’s hybrid role – combining TV’s reach with digital precision while solving unique regional challenges in measurement and scale.
04/01/2025
Partnering for Progress: How The Trade Desk is Empowering Talent Through Industry Collaboration
The Trade Desk’s high performers gain invaluable industry experience and leadership skills through IAB SEA+India Councils. Learn how this approach benefits all involved.
02/12/2024
Harnessing Retail Media Networks: Full-Funnel Strategies for Engaging Southeast Asia and India’s Digital Consumers
Our Retail Media Council reveals full-funnel strategies for SEA and India’s digital consumers. Discover top, middle, and bottom funnel tactics reshaping retail media.
18/11/2024
Creating SimPri: Simplifying Privacy for a Responsible Digital Future
Learn how IAB SEA+India’s Responsible Privacy Council is simplifying privacy standards for a responsible digital future in Southeast Asia and India.
11/11/2024
Transforming Digital Marketing Education in Southeast Asia and India: Bridging Skill Gaps and Shaping Future Talent with the IAB Academy
Our IAB Academy will transform digital skills across Southeast Asia and India. Join the movement to build a future-ready digital workforce!
05/11/2024
Letter from the CEO: 2024 AGM Highlights
Our AGM was abuzz with insights and member-driven initiatives. Find out the key highlights and how you can shape the future of digital advertising.
22/10/2024
Inside data privacy: Why Asia is getting lost in translation
New IAB SEA+India x WARC feature on data privacy in Asia, with insights from our Responsible Privacy Council, highlights the importance of clear definitions and collaborative cross-departmental efforts in navigating the complex privacy landscape.
16/09/2024
INSIDE RETAIL MEDIA NETWORKS: UNDERSTANDING THE INTENTION-INVESTMENT GAP IN SEA AND INDIA
Retail media networks in SEA & India are booming, presenting a vast landscape of untapped investment opportunities. Our Retail Media Council shares insights on the challenges and strategies to unlock this potential for exponential growth.
22/07/2024
Inside India: The Dynamics in a High Growth and Diverse Digital Market
India’s marketing effectiveness explored in the first IAB SEA+India x WARC feature, with exclusive insights from our Regional Board on the challenges and opportunities unique to this diverse market. Discover how cultural nuances, data, and infrastructure shape the landscape.
22/07/2024
Enhancing Retailer Revenue through Digital Engagement: Mastering Retail Media Networks in Southeast Asia and India
The surging Retail Media Network sector in Southeast Asia & India, is projected to reach $160 billion by 2025. Learn how RMNs are offering retailers new avenues for monetisation and customer engagement. Click for strategies, insights and case studies.
30/11/2023
Evolving Strategies: The Future of Omnichannel Marketing and Data Privacy in Southeast Asia and India
In Southeast Asia and India, the shift from multichannel to omnichannel marketing is reshaping customer engagement, intertwined with the evolving roles of privacy and AI. Explore these compelling insights, complete with case studies, to navigate the intricacies of the regional digital marketing landscape.
27/11/2023