Author: Tara Crosby, Twitch
The Attention Economy is nothing new and brands have always vied for that gold nugget of audience attention. But how do you measure attention in CTV & Streaming? After all, it’s not just engaging eyeballs, it’s also engaging ears. Tara Crosby from Twitch Advertising explains how brands must find a voice in the fragmented Live streaming landscape.
Author: Shilpa Kolte, Xandr
According to The Drum, digital now has a greater share of Greenhouse Gas (GHG) emissions than the aviation industry. A recent IAB SEA+India survey of members found a strong willingness to become sustainable as an industry; but a lack of knowledge beyond turning off the lights and using less water. This article looks into what wider sustainability practices are currently in place within the industry.
Authors: Darshan Radia, Dentsu International and Fai-Keung Ng, The Trade Desk
With Apple’s App tracking Transparency framework and Google’s planned deprecation of third party cookies, the world of identity is fast-changing. Darshan Radia of Dentsu International and Fai-Keung Ng from The Trade Desk, and members of our Data & Attribution Council, discuss how identity matters, various Identity stakeholders, the latest industry trends around identity and how industry players are preparing themselves for the new user-first privacy-compliant world.
Author: Fabio Fedele, The Trade Desk
Southeast Asian viewers are streaming more than 9.7 billion hours of content every month, and advertisers can now reach more than 116 million viewers over OTT, 89% of whom are happy to watch more ads in exchange for free content. A member of our CTV & Streaming Council, Fabio Fedele from The Trade Desk provides more details for advertisers about grasping these opportunities.
Authors: Manaswita Sarkar, SPH and Benjamin Rehberg, Teads
Two post-cookie alternatives that have emerged as popular choices are contextual targeting and two first-party data and identity-based solutions. Manaswita Sarkar from SPH Media and Benjamin Rehberg from Teads deep dive into using contextual marketing from a marketer’s perspective.
Author: Cyprus Jake Malinao, Teads
In this final white paper of a 3-part series from the Data and Addressability subgroup of our Programmatic Council, Cyprus Jake Malinao from Teads gives you 8 – yes 8 – attribution models that provide more insightful information than just last-click measurement.
Authors: Nisa Seah, Oracle Advertising and Suhail Ahmed, Dentsu Malaysia
Identity is a key element of digital advertising campaigns, and finding reliable cookie alternatives has led to the rise of universal ID solutions, say Nisa Seah from Oracle and Suhail Ahmed from Dentsu Malaysia in this second part of a 3 part series of white papers on Data & Addressability.
Author: Emily Yri, Pubmatic
In this White Paper, Emily Yri from PubMatic predicts that all advertising will become digital and transacted programmatically in the future, and explains how this will be achieved and the benefits accrued from this transformation.
Author: Gibson Camson, Carousell Media Group
Since covid restrictions, fresh challenges have appeared with product shortages from the war in Ukraine and the shadow of a global recession. Gibson Camson from the Carousell Media Group led an industry discussion with our Programmatic Council comparing vertical market survival pre, during and post-pandemic.
Author: Darshan Radia, Dentsu International
Today’s online consumers want privacy, transparency, choice and control over how their data is used. Without cookies, how can marketers identify, group, and target audiences; and measure return on ad spend? Our Data & Attribution Council explains what you can do.
Author: Adrian Teh, Teads
A cookieless future could result in more creative and innovative campaigns that focus on providing value rather than simply selling products. Our Programmatic Council reports on the future landscape with how to overcome the challenges along the way.
Author: Dhrubajyothi Sarkar, InMobi
When people stopped meeting live they started streaming live, bringing in a wave of change, paving the way for a total transformation in the world of content and marketing.
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