The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the migration of users from offline to online. More than 61,500 respondents in 5 countries in Asia were surveyed.
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Vietnam to saving, spending, shopping and sustainability.
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in the Philippines to saving, spending, shopping and sustainability.
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Malaysia to saving, spending, shopping and sustainability.
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Singapore to saving, spending, shopping and sustainability.
Authors: Tashmeet Kaur Magnite, Weng Wai Koh Bytedance, Valerie Jaquet InMobi, Rohan Paul Essence
Guidelines for measurement of audio, video/OTT and in-game advertising in programmatic.
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
In this final article in our four-part series, our Data Attribution Council explore an eCommerce brand’s Multi-Touch Attribution strategy to identify an optimised digital media mix to drive increased sales.
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
Part 3 of a 4-part series. Our Data & Attribution Council examine Marketing Mix Modelling for FMCG brands to measure the impact of different media activities.
Publishers have a shifting landscape to contend with and are tasked with setting investment priorities, testing strategies and making the right partnerships in order to plan for the post-cookie world. We explore strategies that publishers can use for surviving and thriving in the post-cookie, privacy-centric world.
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
In this second part of a 4-part series our Data & Attribution Council discuss challenges and differences in data available to marketers of Fast Moving Consumer Goods and eCommerce marketers.
What are the changes that Apple’s App tracking Transparency framework and Google’s planned deprecation of third party cookies bring to the world of Identity? This White Paper details these changes across the ecosystem, how to manage them and prepare for user-first privacy-compliance.
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
What do the management of K-Pop phenomenon BLACKPINK and data-driven attribution have in common? More than you might think according to the IAB SEA+India Data & Attribution Council.