Tell us about WPP Media, what is your mission? WPP Media’s fully integrated offering enables clients to unify media, data and production and holistically manage their owned, earned, shared and paid activities to deliver personalisation at scale.
I have often had ideas of hypothesis on things, but wasn’t sure how valid they were outside of Meta. Being part of the AI Council this year has helped me validate or evolve my perspectives by sounding out other industry peers on if what I am thinking is nonsense or in fact correct.
There’s strong alignment in values, especially around responsible growth in such a fast-moving digital landscape. I deeply believe that the decisions we make now, even small ones, will shape the future of our industry. The IAB provides a platform to drive this change meaningfully.
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Karl Duffill, Director, Go-To-Market – Southeast Asia / South Asia Frontier at Google.
SEA and India offer unique opportunities for innovation, positive competition, and community building. The friendliness and drive to do good things together create an inspiring environment to work, grow, and make an impact.
What I love most about being part of the IAB SEA+India member network is the sheer calibre of talent and the shared passion for shaping the industry. Despite everyone’s demanding schedules, the energy in the room is always focused and forward-looking.
Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. Brands and agencies leverage Eyeota to enrich insights, enhance personalization, and transform omnichannel targeting.
ADBRO is Asia’s No.1 high‑impact marketing channel across SEA, Taiwan/HK, India, and MENA. Through direct integrations with premium publishers and all top SSPs, we reach 350M+ exclusive monthly users—scaling to 1.2B+ cross‑screen.
StackAdapt, at its core, is an AI-powered advertising and marketing platform that helps marketers plan, execute, and measure campaigns across channels like connected TV, digital out-of-home, video, native, display, in-game, and audio. We’re focussed on unifying Adtech and Martech: bringing together programmatic channels with marketing solutions such as email all in a single, integrated platform.
I have been in the region for over 18 years and it never tires me. The ability to navigate the complex world of tech coupled with the complexities of the region across language, culture, infrastructural challenges makes this a rich and diverse experience.
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Shrivardhan Sarda, Senior Director, SEA Growth, Ogury.
I love the diversity of the region – its rich cultural, economic, and digital landscape contrasts create huge opportunities for innovation & creativity. It is not a homogenous market, which forces us to think beyond one-size-fits-all solutions and build approaches that are hyper-local, agile, and locally relevant.