India’s addressable TV ad market surges! It accounted for 9.8% of TV ad revenue in 2023 and is set to exceed 13% by 2025. Connected TV popularity drives this growth, changing how brands target audiences. More insights in GroupM’s latest report.
Member News. Yahoo Blueprint is now available within the Yahoo DSP. This AI-powered suite enhances ad performance through advanced analytics and campaign optimisation, improving targeting and bidding processes for advertisers.
Explore Magnite’s latest study on Southeast Asia’s streaming trends and see how 71% embrace ad-supported TV, impacting brand connections. Uncover the power of cross-device viewing and why streaming is winning viewers’ attention over social video.
DecenterAds enhances digital advertising in APAC with Bid Price Multipliers, offering dynamic bid adjustments for campaigns. This innovation boosts flexibility and performance, marking a decade of growth and trusted partnerships in markets like Singapore, India, China, and Japan.
AdTech platform, Tyroo Technologies is expanding into the emerging markets of Bangladesh, Cambodia, Laos, Myanmar, and Nepal in a plan to capitalise on growth opportunities in these countries.
Vpon Big Data Group (Vpon) has created a series of advertisements using its new AI visual generative system, InVnity for Hong Kong-based soft drinks brand, Mezzanine Makers.
Video viewability rates in APAC are some of the highest globally. This year’s Global Insights Report from IAB SEA+India member, DoubleVerify, shows that while the region has some of the lowest fraud/SIVT and brand suitability violation rates globally, advertisers must engage verification across all campaigns and environments, and highlights differences in campaigns that leveraged verification with those that did not.
IAB SEA+India member, Moving Walls, a global advertising technology company based in Singapore, has announced a partnership with JR East Marketing & Communications Inc. (jeki) to launch a technology platform that will automate all Out-of-Home (OOH) advertising across Japan.
Our Regional CEO, Miranda Dimopoulos and Regional Board Chair, JJ Eastwood from the Carousell Media Group discuss why Retail Media is having such a moment in Asia on this WARC podcast with Rica Facundo. They discuss the surprising stats from their latest regional research into retail media, why home grown networks are winning in this space and what to expect in the future.
Member News: Essence
This report from Essence looks at the realities of the Metaverse – what it is today, consumer sentiment, market activation, sustainability and more.
Member News: Teads
Global media platform, Teads has launched its Teads Care not-for-profit advertising program to aid brands in their Corporate Social Responsibility (CSR) initiatives.
Member News: Moving Walls Group
Location Media Xchange (LMX), the supply-side technology arm of the Moving Walls Group has launched an online platform for Out of Home media owners, connecting traditional and programmatic booking information in one place.
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