How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social […]
India Monthly Social Scorecard January 2026 Read More »
lead, influence, and create what the industry relies on Nominations are now open for the 2026 Board & Council term. We’ve compiled the most frequently asked questions to help you understand the benefits of participating, the time commitment required and the nomination process. Whether you’re a returning Board or Council member, or new to the
Nominations Now Open: 2026 Board & Council Leadership Opportunities FAQ Read More »
Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan. Indonesia is included in the partnership but is not an exclusive reseller market. [Singapore], [Feb 11] – Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key
Built for the realities of Southeast Asia and India, The ABCs of Responsible AI Integration help companies move forward with regulatory alignment as AI becomes embedded in everyday digital marketing practice.
The ABCs of Responsible AI Integration Read More »
Over 100 IAB SEA+India members, one packed bar on Amoy Street, and just enough competitive energy to trigger a few Apple Watch “excessive noise” alerts… our 2026 Members Evening on 15th January delivered exactly what it promised. To help people connect beyond their business bubbles, we took inspiration from Tiffin Time for our pub quiz;
Kicking off 2026 with our Members Evening Read More »
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social
India Monthly Social Scorecard December 2025 Read More »
The IAB SEA+India Social Commerce Playbook brings structure to how social commerce works across the region. Developed by the Social Commerce Council and designed for brands and businesses of all sizes, it combines consumer behaviour, platform dynamics, regional case studies on different content formats, and campaign examples to show how discovery, consideration, and purchase connect within social environments.
Winning The Scroll: Social Commerce Playbook for Southeast Asia & India Read More »
Dear Members, This is my twelfth year with the IAB and with how much the industry has changed in this time it feels I’ve lived many lives during this time. Up until a few years ago, we’d set our annual strategy in January and tweak it quarterly as we went. Now, just like the rest
Letter from the CEO: 2025 Reflections & 2026 Plans Read More »
Our Boards and Councils are the heart of everything we do, and consistently our highest-rated member experiences. Through these positions, you, or your leaders are part of the most important decisions for digital marketing in this region.
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social
India Monthly Social Scorecard November 2025 Read More »
Southeast Asia and India are redefining how marketing content gets created by moving faster than other regions to adopt generative AI tools and proving co-creation between humans and machines delivers measurable business results. Campaigns now launch in 48 hours instead of 60 days, brand compliance checks happen in seconds rather than weeks, AI business messaging empowers businesses to be more effective, and interactive experiences generate over a million engagements.
Retail media networks across Southeast Asia and India now operate across four distinct types, each delivering different data capabilities that marketers can match to campaign objectives. E-commerce marketplaces provide commerce data tracking online behaviors. Omnichannel retailers add in-store purchase signals. Superapps deliver deterministic behavioral data from mobility, payments, and food delivery. Specialist verticals in travel, property, and automotive offer high-value audience signals for consideration stage targeting.