Jo Cockle

Tell us about WPP Media, what is your mission? WPP Media’s fully integrated offering enables clients to unify media, data and production and holistically manage their owned, earned, shared and paid activities to deliver personalisation at scale.

I have often had ideas of hypothesis on things, but wasn’t sure how valid they were outside of Meta. Being part of the AI Council this year has helped me validate or evolve my perspectives by sounding out other industry peers on if what I am thinking is nonsense or in fact correct.

There’s strong alignment in values, especially around responsible growth in such a fast-moving digital landscape. I deeply believe that the decisions we make now, even small ones, will shape the future of our industry. The IAB provides a platform to drive this change meaningfully.

Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Karl Duffill, Director, Go-To-Market – Southeast Asia / South Asia Frontier at Google.

SEA and India offer unique opportunities for innovation, positive competition, and community building. The friendliness and drive to do good things together create an inspiring environment to work, grow, and make an impact.