Vpon Big Data Group (Vpon) has created a series of advertisements using its new AI visual generative system, InVnity for Hong Kong-based soft drinks brand, Mezzanine Makers.
Vpon creates AI-Generated Campaign for Soft Drink Brand mezzanine makers Read More »
IAB SEA+India Regional Research
According to a new report by the Regional Board of the IAB SEA+India, less than half (41%) of respondents surveyed in Vietnam fully understand what internet cookies do, while a little over half (52%) say they fully understand how to protect their privacy online.
Vietnam : Understanding The Consumer Perspective On Data Privacy In Sea Read More »
IAB SEA+India Regional Research
Just 29% of respondents in Thailand are prepared to pay to access advertising-free content according to a local research report released by the IAB SEA+India. However, 66% of respondents are willing to share information about their interests in return for access to free content.
Thailand: Understanding the consumer perspective on data privacy in SEA Read More »
Author: Khanh P. Dang, Google APAC | IAB SEA+India Commerce Council subgroup
Automated campaigns can unlock speed, scale and success using machine learning tools, allowing retailers to assess signals in real time, capturing the innumerable signals unique to each user. It also simplifies optimisation at scale, particularly within omnichannel shopping. So why are brands and retailers slow to adopt automation solutions?
AI-Powered Solutions and APAC Shoppers Read More »
Authors: Nishith Saraswath, Mediaocean; Diet Pineda, The Trade Desk; Shrivardhan Sarda, Yahoo; Gibson Camson, Carousell Media Group | IAB SEA+India Programmatic Council subgroup
This is the era of advertising where measurement and attribution are key tools in the success of advertising campaigns. Yet attribution remains a challenge as the ecosystem evolves. Enter Multi Touch Attribution, the first step towards overcoming these challenges.
Why smart marketers are moving on from last click attribution Read More »
Author: James Sampson, GrabAds | IAB SEA+India Commerce Council subgroup
While Retail Media is a growing global phenomenon, advertisers in Southeast Asia will be able to provide richer, full funnel consumer experiences via superapps in available markets. In fact, now superapp advertising is its own distinct media category.
Superapp Advertising & differences in Retail Media between East and West Read More »
Author: Haroon Qureshi, Mindshare
Web3 places ownership with content creators who will be able to share and sell their work with blockchain technology and decentralised web curation. New platforms will provide creators with open-source development, improved search algorithms, privacy-focused approaches, alternative payment systems and more.
What Web 3.0 means for Streaming Industry? Read More »
In a research report just released by the IAB SEA+India, 34% of respondents in Singapore/Malaysia/Philippines say they will not pay for ad-free online content yet more than twice this number (72%) have paid for subscriptions to online streaming platforms, implying confusion over the definition of online content.
“An elusive question remains as to what data points would be considered acceptable to consumers and valuable to marketers, to ensure continued free access to high quality content,” says IAB SEA+India Regional Board member, Alvin Liong, IlmuOne Data, commenting on a lack of willingness by consumers in Indonesia to
Indonesia: Understanding the consumer perspective on data privacy In SEA Read More »
There’s a significant gap between consumers’ perceived understanding of online data privacy and the value exchange of advertising providing access to free online content, according to a report just released by the Regional Board of the IAB SEA+India. More than 8000 people took part in the multilingual survey providing a rich seam of data such as 70% of respondents preferring a single login to access any website.
Our Regional CEO, Miranda Dimopoulos and Regional Board Chair, JJ Eastwood from the Carousell Media Group discuss why Retail Media is having such a moment in Asia on this WARC podcast with Rica Facundo. They discuss the surprising stats from their latest regional research into retail media, why home grown networks are winning in this space and what to expect in the future.
HEAR Our CEO and regional board CHAIR talking about retail media advertising Read More »
Author: Ibrahim Merican, Magnite
A global survey by DoubleVerify found that 45% of respondents believe that PMPs hold the greatest promise to replace existing cookie-dependent solutions. So, what are they and what are their benefits to publishers and advertisers?
The Rise of Private Marketplaces – a Solution to the Cookiepocalypse Read More »