Jo Cockle, Author at iab sea+india

99% of Asia Marketers increasing retail media spend says new research report

Essential Resources, Insights & Thought Leadership

We partnered with the Carousell Media Group to survey Asia marketers on the retail media phenomenon. There were just under 2000 survey responses from advertising decision makers across Asia, the majority being from marketers with 17+ years experience. Read our report to find out more about how retail media advertising is opening up entirely new opportunities for brands.

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Programmatic and header bidding

Insights & Thought Leadership

Author: Saurabh Golani, Microsoft
Header bidding simultaneously sends a bid request to all available buyers without the issues which came with the waterfall method. However, as Saurabh Golani from Xandr explains, publishers have been struggling with the setup and options for video header bidding.

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OTT and CTV – Wh’ADS happening?

Insights & Thought Leadership

Author: Fabio Fedele, The Trade Desk

Southeast Asian viewers are streaming more than 9.7 billion hours of content every month, and advertisers can now reach more than 116 million viewers over OTT, 89% of whom are happy to watch more ads in exchange for free content. A member of our CTV & Streaming Council, Fabio Fedele from The Trade Desk provides more details for advertisers about grasping these opportunities.

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Evolution of Measurement

Essential Resources, Insights & Thought Leadership

Author: Darshan Radia, Dentsu International

Today’s online consumers want privacy, transparency, choice and control over how their data is used. Without cookies, how can marketers identify, group, and target audiences; and measure return on ad spend? Our Data & Attribution Council explains what you can do.

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Programmatic operations in a cookieless world

Essential Resources, Insights & Thought Leadership

Author: Adrian Teh, Teads

A cookieless future could result in more creative and innovative campaigns that focus on providing value rather than simply selling products. Our Programmatic Council reports on the future landscape with how to overcome the challenges along the way.

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Regional Research: Asian consumers’ attitudes to saving, spending, shopping and sustainability

Essential Resources, Insights & Thought Leadership

The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the migration of users from offline to online. More than 61,500 respondents in 5 countries in Asia were surveyed.

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Local Research: Attitudes in Vietnam to saving, spending, shopping and sustainability

Insights & Thought Leadership

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Vietnam to saving, spending, shopping and sustainability.

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Local Research: Attitudes in Philippines to saving, spending, shopping and sustainability

Insights & Thought Leadership

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in the Philippines to saving, spending, shopping and sustainability.

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Local Research: Attitudes in Malaysia to saving, spending, shopping and sustainability

Insights & Thought Leadership

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Malaysia to saving, spending, shopping and sustainability.

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Local research: Attitudes in Singapore to saving, spending, shopping and sustainability

Insights & Thought Leadership

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Singapore to saving, spending, shopping and sustainability.

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Local Research: Attitudes in Hong Kong to saving, spending, shopping and sustainability

IAB SEA+India Updates & Events

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Hong Kong to saving, spending, shopping and sustainability.

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Location Media Xchange Launches Revenue Management Suite for OOH Media Owners

Member News

Member News: Moving Walls Group

Location Media Xchange (LMX), the supply-side technology arm of the Moving Walls Group has launched an online platform for Out of Home media owners, connecting traditional and programmatic booking information in one place.

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