India’s marketing effectiveness explored in the first IAB SEA+India x WARC feature, with exclusive insights from our Regional Board on the challenges and opportunities unique to this diverse market. Discover how cultural nuances, data, and infrastructure shape the landscape.
The surging Retail Media Network sector in Southeast Asia & India, is projected to reach $160 billion by 2025. Learn how RMNs are offering retailers new avenues for monetisation and customer engagement. Click for strategies, insights and case studies.
In Southeast Asia and India, the shift from multichannel to omnichannel marketing is reshaping customer engagement, intertwined with the evolving roles of privacy and AI. Explore these compelling insights, complete with case studies, to navigate the intricacies of the regional digital marketing landscape.
In Part 2 of our series on AI in Advertising discover how AI is enhancing personalisation, targeting, and customer interaction. From chatbots to video content enhancement and language localisation, see how AI is reshaping the way brands in Southeast Asia and India engage with their audiences.
AI is revolutionising Advertising in Southeast Asia and India. Explore Part 1 of our exciting two-part series on AI in Advertising, packed full of examples. From creative innovation to data analytics, discover how AI is reshaping the marketing landscape.
Digital technology produces 4% of the world’s carbon footprint and is growing at 9% per year, while the internet emits 1.6bn tons of greenhouse gases annually. In this article, Simon Clarke from On Device Research Asia discusses how data can identify where to reduce waste, ensure that impressions used have a greater effect., and how brands should communicate their sustainable advertising credentials to their audiences.
Author: Jayakrishnan Chandrasekaran, InMobi | IAB SEA+India Data, Measurement & Impact Regional Council
We have collectively lost access to around 70% of Identifier for Advertisers (IDFAs) as research shows only about 30% of users give permission to be tracked when shown Apple’s App Tracking Transparency (ATT) prompt to opt-in to app tracking. For a user who does not share permission to be tracked, the IDFA returns a null value to the app, ad network and measurement partner. This has upended how the digital advertising ecosystem collects and processes device IDs. Jayakrishnan Chandrasekaran from InMobi discusses here what can be done to offset this.
There’s a growing spotlight on the environmental footprint of digital media, and increasing numbers of consumers now consider a brand’s clean energy and climate action before making purchase decisions. Decarbonising your media activity is becoming a priority to reduce data usage and carbon emissions. Here’s how to navigate sustainability in media campaigns while treading lightly on the Earth.
Data Clean Rooms (DCRs) unleash the mystical trio of data management: protection, privacy and preparation. Yet for many they remain elusive unicorns. Alyce Erikson from LinkedIn led a very engaging industry discussion with our Data, Measurement, Impact Regional Council, defining and demystifying DCRs so they are less of a sorcerous trial for marketing crusaders to educate colleagues and decision makers in their organisations.
Authors: Samantha Pearlson and Fai-keung Ng, The Trade Desk
IAB SEA+India Retail Media Regional Council
With retail data solutions, using an off-site media platform advertisers not only get access to valuable audience segments for effective targeting, but they can also enjoy transparent reporting and closed-loop measurement through partnerships with leading retailers.
Half of the world’s 2 billion mobile gamers are in Asia, waiting to view your high attention in-game ads, according to a report by InMobi, with 60% likely to buy. With in-game ads achieving 98% viewability and ad recall of up to 97%, they’re driving more attention than social media in-feed ads.
Marketers today struggle to find a concise guide or practical solution on how to create and implement a first-party data strategy. Manaswita Sarkar from SPH Media suggests using data partnerships in marketing use-cases, sourcing and sharing data, and discusses how to choose the right partner as well as technological and legal considerations.