Insights & Thought Leadership.

Identity & Interoperability – Challenges and Development

Authors: Darshan Radia, Dentsu International and Fai-Keung Ng, The Trade Desk

With Apple’s App tracking Transparency framework and Google’s planned deprecation of third party cookies, the world of identity is fast-changing. Darshan Radia of Dentsu International and Fai-Keung Ng from The Trade Desk, and members of our Data & Attribution Council, discuss how identity matters, various Identity stakeholders, the latest industry trends around identity and how industry players are preparing themselves for the new user-first privacy-compliant world.

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18/12/2022

OTT and CTV – Wh’ADS happening?

Author: Fabio Fedele, The Trade Desk

Southeast Asian viewers are streaming more than 9.7 billion hours of content every month, and advertisers can now reach more than 116 million viewers over OTT, 89% of whom are happy to watch more ads in exchange for free content. A member of our CTV & Streaming Council, Fabio Fedele from The Trade Desk provides more details for advertisers about grasping these opportunities.

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14/12/2022

A Marketer’s Journey To Using Contextual Like A Pro

Authors: Manaswita Sarkar, SPH and Benjamin Rehberg, Teads

Two post-cookie alternatives that have emerged as popular choices are contextual targeting and two first-party data and identity-based solutions. Manaswita Sarkar from SPH Media and Benjamin Rehberg from Teads deep dive into using contextual marketing from a marketer’s perspective.

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09/12/2022

Data & Addressability | Part 3 of 3 | Attribution Modelling

Author: Cyprus Jake Malinao, Teads

In this final white paper of a 3-part series from the Data and Addressability subgroup of our Programmatic Council, Cyprus Jake Malinao from Teads gives you 8 – yes 8 – attribution models that provide more insightful information than just last-click measurement.

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24/11/2022

Demand trends pre, during, and post-pandemic in Asia markets

Author: Gibson Camson, Carousell Media Group

Since covid restrictions, fresh challenges have appeared with product shortages from the war in Ukraine and the shadow of a global recession. Gibson Camson from the Carousell Media Group led an industry discussion with our Programmatic Council comparing vertical market survival pre, during and post-pandemic.

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01/11/2022

Evolution of Measurement

Author: Darshan Radia, Dentsu International

Today’s online consumers want privacy, transparency, choice and control over how their data is used. Without cookies, how can marketers identify, group, and target audiences; and measure return on ad spend? Our Data & Attribution Council explains what you can do.

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13/10/2022

Programmatic operations in a cookieless world

Author: Adrian Teh, Teads

A cookieless future could result in more creative and innovative campaigns that focus on providing value rather than simply selling products. Our Programmatic Council reports on the future landscape with how to overcome the challenges along the way.

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11/10/2022

The new Digital Privacy Line

Author: Alyce Erikson, LinkedIn

Industry players like Meta, LinkedIn, Google and Apple are proactively reforming internet privacy. Alyce Erikson explains why digital marketing practitioners need to understand the implications of these reforms to the social definition of digital privacy.

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11/08/2022

The Beginnings of eCommerce

Authors: Mark Gubbels Criteo, Paula Abjelina Adcolony, Dave Yang Grab

People are comfortable shopping online, experiences are more immersive and logistics have vastly improved. So when did ecommerce begin and where is it taking us?

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08/07/2022