Authors: Manaswita Sarkar, SPH and Benjamin Rehberg, Teads
Two post-cookie alternatives that have emerged as popular choices are contextual targeting and two first-party data and identity-based solutions. Manaswita Sarkar from SPH Media and Benjamin Rehberg from Teads deep dive into using contextual marketing from a marketer’s perspective.
Author: Cyprus Jake Malinao, Teads
In this final white paper of a 3-part series from the Data and Addressability subgroup of our Programmatic Council, Cyprus Jake Malinao from Teads gives you 8 – yes 8 – attribution models that provide more insightful information than just last-click measurement.
Authors: Nisa Seah, Oracle Advertising and Suhail Ahmed, Dentsu Malaysia
Identity is a key element of digital advertising campaigns, and finding reliable cookie alternatives has led to the rise of universal ID solutions, say Nisa Seah from Oracle and Suhail Ahmed from Dentsu Malaysia in this second part of a 3 part series of white papers on Data & Addressability.
Author: Emily Yri, Pubmatic
In this White Paper, Emily Yri from PubMatic predicts that all advertising will become digital and transacted programmatically in the future, and explains how this will be achieved and the benefits accrued from this transformation.
Author: Gibson Camson, Carousell Media Group
Since covid restrictions, fresh challenges have appeared with product shortages from the war in Ukraine and the shadow of a global recession. Gibson Camson from the Carousell Media Group led an industry discussion with our Programmatic Council comparing vertical market survival pre, during and post-pandemic.
Author: Darshan Radia, Dentsu International
Today’s online consumers want privacy, transparency, choice and control over how their data is used. Without cookies, how can marketers identify, group, and target audiences; and measure return on ad spend? Our Data & Attribution Council explains what you can do.
Author: Adrian Teh, Teads
A cookieless future could result in more creative and innovative campaigns that focus on providing value rather than simply selling products. Our Programmatic Council reports on the future landscape with how to overcome the challenges along the way.
Author: Dhrubajyothi Sarkar, InMobi
When people stopped meeting live they started streaming live, bringing in a wave of change, paving the way for a total transformation in the world of content and marketing.
Author: Alyce Erikson, LinkedIn
Industry players like Meta, LinkedIn, Google and Apple are proactively reforming internet privacy. Alyce Erikson explains why digital marketing practitioners need to understand the implications of these reforms to the social definition of digital privacy.
Authors: Mark Gubbels Criteo, Paula Abjelina Adcolony, Dave Yang Grab
People are comfortable shopping online, experiences are more immersive and logistics have vastly improved. So when did ecommerce begin and where is it taking us?
The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the migration of users from offline to online. More than 61,500 respondents in 5 countries in Asia were surveyed.
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Vietnam to saving, spending, shopping and sustainability.